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Sell By Being Human

Sell By Being Human

By: Alex Smith
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I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/Copyright 2025 Alex Smith Career Success Economics Management Management & Leadership
Episodes
  • Why Principles of Friendship Are Underestimated in Business - Dr. Miriam Kirmayer, Clinical Psychologist, Keynote Speaker
    Aug 19 2025

    Summary:

    Today I sit down with Dr. Miriam Kirmayer, a renowned expert on friendship and human connection, to discuss the importance of building meaningful relationships in the workplace and how we underestimate principles of friendship. As she likes to say, "We overestimate the amount of both energy and discomfort that can come from reaching out, initiating plans, And we underestimate the amount of pleasure, joy, meaning, and impact that can come from both deep conversations and also frankly, casual moments of chit chat, whether that's with strangers or a quick reconnect with an old or long lost friend.

    Sometimes people compartmentalize their "work friends" or business friends with their personal friends and Miriam teaches us how principles of friendship can help you in sales.

    Key Discussion Points:

    The role of friendships in enhancing workplace productivity and engagement. Overcoming myths about workplace friendships and their impact on professional success. Practical strategies for fostering genuine connections with colleagues and clients. The balance between professional boundaries and personal connections.

    Guest Bio: Dr. Miriam Kirmayer is a clinical psychologist and leading voice on the science of friendship. Her work has been featured in major publications like The Atlantic, BBC, and Psychology Today.

    Key Moments:

    1. [00:02:15] - Introduction to Dr. Miriam Kirmayer and her expertise in friendship and human connection.
    2. [00:10:30] - Discussion on the importance of building friendships at work and their impact on productivity.
    3. [00:18:45] - Overcoming common myths about workplace friendships.
    4. [00:25:00] - Practical strategies for fostering genuine connections with colleagues.
    5. [00:35:20] - The balance between maintaining professional boundaries and personal connections.
    6. [00:45:10] - Dr. Kirmayer shares personal stories and insights from her research.
    7. [00:55:30] - Closing thoughts on the value of human connection in professional settings.

    Resources:

    Visit Miriam's website for more insights and resources on building connections. Connect with Miriam on LinkedIn and Instagram for personal updates and tips.

    Subscribe to the "Sell By Being Human" podcast for more episodes on leveraging human connection in sales and business.

    #WorkplaceWellbeing #HumanConnection #FriendshipAtWork

    Connect with Miriam

    • Website
    • LinkedIN

    Connect with Us!

    • Website:
    • Youtube

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    59 mins
  • Helping People Tell Their Story Better - Stephen Steers, Steers Consulting Group
    Jul 29 2025

    Summary:

    Today's episode is with Stephen Steers, a sales consultant, keynote speaker and author. We explore the art of storytelling in sales. Not how to tell your story but how to help people tell a better version of their own story. When you can help someone better understand themselves and through your interaction you better understand them., that's where magic happens.

    Stephen has come through the ranks of sales as a business development rep an account executive, and now owns his own sales consultancy business around how to tell effective stories as part of a sales process.

    We discuss how human connection, story telling, and emotional intelligence can transform the sales process, moving away from traditional pushy sales tactics to a more empathetic approach. Stephen shares his personal journey with storytelling, the importance of understanding client needs, and effective questioning techniques to foster genuine conversations. The episode emphasizes the significance of emotional responses in decision-making and how to leverage personal stories to build trust and rapport with clients.

    You'll learn how to ask questions to help people tell a better story of their problems. You'll help tell stories in a way that gets people to reframe their own stories, and you'll learn how to build trust through understanding wh

    Key Moments:

    02:19 Redefining Sales: From Selling to Problem Solving

    11:43 The Power of Storytelling in Sales - Helpin People Tell Their Stories Better

    16:49 Learning from Experience: The Journey of a Salesperson

    21:07 Emotional Connection: The Key to Effective Selling

    26:02 Building Rapport in Sales Conversations

    28:52 Effective Questioning Techniques

    33:51 How to Craft A Better Story in Sales

    40:50 Humanizing Customer Stories

    45:51 Finding Authentic Connections

    Connect with Stephen

    • LinkedIN
    • Website

    Connect with Us!

    • LinkedIN:
    • Website:

    Show More Show Less
    51 mins
  • How A Former Basketball Star Became A Business Pro - Dre Baldwin, CEO - Work on Your Game
    Jul 23 2025

    Summary:

    Alot of people reach out to me to inquire about being a guest but this one stood out amongst almost 150 episodes. Dre Baldwin was the first to make me a personalized video and it landed with me.

    Dre Baldwin is a former professional athlete turned entrepreneur and performance coach. Dre shares his unique framework for success, emphasizing the importance of discipline, mental toughness, and authentic communication in both personal and professional settings. He discusses his transition from basketball to business, the significance of understanding one's audience, and the common pitfalls that many face in sales and performance. Dre really dove into discipline in his sport and he realized a lot of his skills translated to business professionals once his playing days were over. It takes a talent to sell your skills on the court to people in a boardroom and Dre does that every day with his consulting practice, his online presence, and his speaking business.

    Throughout the conversation, Dre highlights the role of mental conditioning and decision-making in achieving success, while also sharing insights on how to effectively coach others by asking the right questions.

    You'll also learn how to reframe what discipline means to make it easier for you to continue at whatever you're working towards. You'll learn mindset techniques that will serve you when you're inevitably faced with a no or a failure to help you keep getting back up. Dre has got you with this one.

    Books Mentioned:

    1. "The 48 Laws of Power" by Robert Greene
    2. "The Art of Seduction" by Robert Greene
    3. "10X is Easier Than 2X" by Dan Kennedy and Ben Hardy

    Key Moments:

    03:00 Dres Framework of Selling by Being Human

    05:48 Transitioning from Athlete to Entrepreneur

    08:58 The Importance of Authentic Communication

    12:02 Techniques for Effective Selling

    15:03 Infusing Authenticity in Personal Life

    17:58 Understanding Your Audience

    20:57 The Work on Your Game Framework

    24:01 Common Pitfalls in Sales and Discipline

    26:43 The Challenges of Entrepreneurship and Parenthood

    29:19 Understanding Mental Conditioning

    32:01 The Role of Discipline in Achieving Freedom

    36:17 The Importance of Decision-Making and Discipline

    39:07 Influences of Family on Discipline and Work Ethic

    41:34 Coaching: Asking the Right Questions

    47:01 The Unique Traits of Dre Baldwin

    Connect with Dre

    • LinkedIN
    • Website

    Connect with Us!

    • LinkedIN:
    • Website:

    Show More Show Less
    50 mins
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