My guest this episode is Mike Carden. He's an author from England who came to writing in midlife. He has independently published six books. Many of them are humorous cycling travelogues. They mix history, conversation, and self-deprecating humor. Readers connect with his warmth and honesty.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

About the Host

Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

About the Guest

Mike Carden lives and works in Dorset on the south coast of England and began his writing career around the start of the millennium, after years in marketing and sales for the textiles industry. He has since independently published six books, starting with a series of quirkily funny cycling travelogues, including The Full English: Pedalling through England, Mid-Life Crisis, and Truly Rampant Man-Flu. He later returned to a long-delayed project, a trilogy of historical novels based on the life of Alfred the Great, and successfully brought it to publication on his own terms. He is currently working on a new whodunnit set in the English Lake District.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway focuses on a wave of developments around Bookshop.org, including its new partnership with Draft2Digital that makes it far easier for indie authors to sell e-books through the platform. He also looks at expanded audiobook options via Libro.fm's new annual subscription model and a major new partnership with Spotify that connects audiobooks, physical books, and indie bookstores through seamless format switching.

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Many literary fiction authors feel caught in the middle, shut out of a traditional literary establishment that foregrounds their genre, but also out of indie advice urging marketing methods that feel misaligned. Orna Ross explores the psychology of literary writers who feel uneasy about selling their work, shares her own marketing shifts as a literary novelist and poet, and explains why literary fiction is not a special case—simply another genre with its own reader psychology and buying behavior.

Sponsor

This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

About the Host

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.