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Seed to Success

Seed to Success

By: flinder
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Seed to Success is a podcast for early-stage tech & SaaS founders and CEOs. The show follows founders to share the highs, lows and hard lessons of building a tech business. Hear real-life successes and hard lessons from bootstrapped and VC-backed start-ups.Copyright 2024 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • Raising millions or mortgaging the house? The truth about startup funding!
    Dec 11 2024

    In this episode of Seed to Success, Alastair is joined by his co-founder Luke Streeter and seasoned entrepreneur Stuart McLeod, who opens up about his journey of founding, scaling and exiting two companies - PayCycle and Karbon.

    Stuart sheds light on the unpredictability of entrepreneurship, the importance of resilience and introduces his latest venture, Waverly Studios. While discussing strategic opportunities, cap table complexities and all the challenges along the way, Stuart get candid about the setbacks and the moments of self-reflection.

    The trio discuss seizing strategic opportunities, funding challenges and the impact of AI, This episode is a must-listen for aspiring entrepreneurs and anyone navigating the complexities of start-up ventures!

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    Show notes:

    00:00:00 - Intro

    00:01:30 - Introduction to Waverly Studios

    00:04:02 - Building and selling PayCycle

    00:09:47 - Selling to Xero

    00:13:33 - Building for exit

    00:14:19 - Unexpected opportunities with Xero

    00:16:31 - Learning from Xero

    00:19:24 - Transition to Karbon

    00:23:43 - Scale and confidence

    00:26:59 - Funding and early days

    00:28:34 - Challenges in raising funds

    00:32:37 - Lessons from PayCycle

    00:35:04 - Board composition and value

    00:39:46 - Navigating tough decisions

    00:40:48 - Cap table challenges

    00:43:04 - Venture studio vs. accelerator

    00:45:43 - Youth sports management platform

    00:49:21 - Market sizing and purpose-driven ventures

    00:53:33 - Studio operations and business scalability

    00:55:59 - Diversifying ventures

    00:59:59 - Angel investing and personal focus

    01:00:46 - The power of data and metrics

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    1 hr and 1 min
  • A female founder's path to fundraising success
    May 28 2024

    In this episode of Seed to Success Alastair sits down with Emma Rees, CEO and co-founder of Deployed, who shares her unique journey and insights as a female founder in tech. She opens up about her experiences navigating the complexities of a male-dominated industry and emphasises the need for allyship among women in business.

    Emma highlights the importance of timing, mentorship and the lessons learnt from early ventures. Discussing the very specific challenges of building an enterprise SaaS, Emma shares valuable insights for fundraising, project management and maintaining a work-life balance.

    With a candid account of the struggles and successes she’s faced as a female entrepreneur, Emma offers practical ideas for real change. This episode is a must-listen for anyone passionate about tackling gender imbalances and fostering inclusivity in the tech world!

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    Show notes:

    00:00:00 - Redefining success

    00:00:47 - Deployed's mission

    00:01:50 - Growth and recognition

    00:03:29 - From hairdressing to tech

    00:09:08 - Lessons from early ventures

    00:14:11 - Timing in business

    00:17:08 - Managing a product team

    00:20:59 - Building a strong engineering team

    00:24:13 - Building an MVP for enterprise customers 00:28:07 - Working with enterprise customers

    00:31:01 - CAC and sales cycle

    00:32:20 - Benefits of mentoring groups

    00:36:43 - Co-founding a business with family and friends

    00:40:30 - Lack of female allyship

    00:43:56 - Gender bias in business conversations

    00:46:45 - Addressing gender roles and equality

    00:48:26 - What is success?

    00:51:28 - Advice for founders

    00:55:22 - The struggle of present reflection

    00:54:43 - Connecting with Emma

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    56 mins
  • Product, distribution and purpose with Adam Oskwarek from Zopeful Climate
    May 14 2024

    In this episode of Seed to Success, Alastair chats to Adam Oskwarek, founder of Zopeful Climate who shares his entrepreneurial journey building successful businesses with a climate-focused approach. He delves into the complexities of carbon removal start-ups, the significance of sustainable growth, and the impact of external funding on business growth, sharing alternative approaches to traditional start-up models.

    Adam shares his lessons learned from previous ventures and provides practical and valuable insights for aspiring founders. His commitment to creating purposeful, impactful change is a driving force behind his venture and his journey offers a unique perspective for entrepreneurs seeking sustainable growth and climate-focused strategies.

    Adam's experiences serve as a source of valuable lessons and inspiration for entrepreneurs looking to implement purposeful business sustainability.

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    Show notes:

    00:00:00 - Introduction

    00:01:18 - What is Zopeful Climate?

    00:03:41 - The mission

    00:05:00 - Evolution of carbon removal

    00:08:37 - Building Zopeful Climate

    00:11:48 - Lessons from previous ventures

    00:15:49 - The resilience mindset of successful founders

    00:18:31 - Embracing the gritty reality of entrepreneurship

    00:22:32 – Alternative models for funding

    00:27:03 - The impact of external capital on business direction

    00:29:23 - Finding purpose through market research

    00:31:12 - Quick iteration and feedback loop

    00:34:50 - Personal passion and business success

    00:38:33 - Tracking metrics and lead indicators

    00:40:54 - Advice for founders

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    44 mins

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