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Secrets to Win Big With Arjun Sen

Secrets to Win Big With Arjun Sen

By: Arjun Sen
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 Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.© Arjun Sen 2025 All Rights Reserved Economics Leadership Management Management & Leadership
Episodes
  • S10E03: Branding the Unquit Way

    S10E03: Branding the Unquit Way
    Dec 19 2025
    Branding is never a solo act, it is a team journey. But beyond experience, titles, and functional expertise, there is one critical ingredient that often determines whether a brand truly wins: an unquit heart. This episode explores why having at least one person who simply refuses to give up can make the difference between brands that stall and brands that stay in the game long enough to win. Through real-world stories this episode unpacks how unquit DNA shows up in unexpected places and why it is essential to building brands that endure, adapt, and grow. Key takeaways for this episode include: Why branding success depends on who is in the room, not just what roles they hold The concept of the “unquit heart” and why it matters more than experience alone How brands lose momentum when they fail to take the extra step The importance of staying with an idea long enough to make it bigger
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    6 mins
  • S10E02: The Why and Who of Branding

    S10E02: The Why and Who of Branding
    Nov 20 2025
    What does it take for a brand to rise from being “one of many” to becoming “one of one?” Arjun Sen unpacks through powerful personal stories and brand lessons from 30 years in the corporate trenches, why humility, empathy, and curiosity about your customer are the foundation of sustained brand success. From an almost career-changing decision in the beer industry, to insights learned at a bagel chain, to a night spent in a retirement home — every story reveals the same truth: great brands begin with knowing the customer deeply. There is no faking it. This episode dives into how to think like your customer, feel like your customer, and act in ways that create meaningful emotional connection — not just transactions. Key takeaways for this episode include: Three kinds of brands: One of many (forgettable), One of few (considered but ignored), One of one (loved) Start with humility: Admit you are not the customer — but you can learn to know and serve them. Be, Think, Feel, Act like your customer: The mindset for every brand leader who wants to build real connection. Go for the customer’s heart (not the wallet): When you truly know your customer, you can connect with them. See more episodes at https://www.secretstowinbig.com
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    11 mins
  • S10E01: Branding Reflections

    S10E01: Branding Reflections
    Oct 23 2025
    After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it is time to sit back and reflect on the branding moments and the threads that connect them. Behind every brand success story that resulted in a big win, every failure that gave birth to big learning driving future wins, there are hidden stories of branding do’s and do-not’s. Unlike in other areas of business, in branding, pushing today’s do-not’s often opens the door for future big wins. So here it is, a season marking my reflections into branding nostalgia, blended with conversations with special guests, and ready to find nuggets that will enlighten us in the journey forward. Key takeaways for this season include: Brand differentiation: What makes your brand unique? Brand fulfillment: Living the brand, not just talking about it. Businesses are built by wow one more: Wowing one more customer. Brand strategy and marketing strategy: Using your one-of-one brand positioning. Brand communication: Effectively communicating expectations and perceptions. Brand storytelling: Telling your one-of-one unique brand story that connects to customers. See more episodes at https://www.secretstowinbig.com
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    12 mins
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