Una Walsh has spent 25 years working at the seam between what a brand promises and what a customer actually feels — from Virgin Atlantic and Nike's House of Innovation to Apple, and now as Executive Experience Design Director at Google.

In this conversation, Una and co-hosts Gully Flowers and Kerrie Finch dig into why retail has gotten boring, what brands like Nike and LOEWE are doing differently, and why the obsession with frictionless efficiency is quietly killing brand joy.

They also get into AI, craft, and why a sewing machine doesn't make you a fashion designer.

Topics covered:

– Why Virgin Atlantic was Una's first lesson in holistic brand experience

– The Nike Soho flagship: what went wrong on opening day and how they fixed it

– The retail ritual that makes the Nike shoe box moment magic

– How Google is thinking about physical retail for its devices and hardware

– "We moved from the age of information to the age of imagination" — Es Devlin

– Why creatives still need to sell their ideas, no matter how senior they get

– AI as a sparring partner, not a shortcut

Second Wind is hosted by Gully Flowers and Kerrie Finch. New episodes every other Tuesday.

Jason Sperling is the Chief Creative Officer at INNOCEAN ; and one of the creative leaders behind Apple’s legendary “Mac vs PC” campaign.

In this episode of Second Wind, Jason shares what it was really like presenting to Steve Jobs every Wednesday, surviving brutal creative cycles at TBWA\Chiat\Day, and helping turn “I’m a Mac” into one of the most influential campaigns of the century.

We also get into:

• Convincing Steve Jobs to run digital banner ads

• Writing body copy to land a job at Chiat

• The six-month grind behind Mac vs PC

• Making Honda’s Ferris Bueller Super Bowl spot

• Directing Bruce Willis after he walked off set

• Why taste matters more than tools in the AI era

• How creative leaders survive the jump from maker to manager

• The future of agencies in an AI-driven world

If you care about advertising, leadership, creative resilience, or how iconic work actually gets made — this one is for you.

David Kolbusz is Chief Creative Officer at Orchard, with a career across Droga5 London, Wieden Kennedy New York, BBH London, Goodby Silverstein, Mother, and TBWA Toronto.

In this episode, we talk about what actually makes advertising work stick. Mental hooks that live in your head. The difference between chasing culture and understanding it. And why David thinks the industry needs to be more honest about the myth we repeat, that “the work comes first.”

We also break down recent examples David loves, including a meme-driven taco ad and KitKat’s Break Squad, as a way to talk about creative restraint, timing, and leadership in modern advertising.