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Seasons in Business

Seasons in Business

By: Sarah Phelps
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About this listen

Curious about running a creative business without the chaos? Seasons in Business is your space for building thoughtfully, growing sustainably, and finding a rhythm that actually feels good. I’m Sarah Phelps — designer, printmaker, and founder of letterpress studio Sarah and Maude. And in each episode I’ll be sharing reflections from my own creative journey alongside conversations with inspiring guests. We’ll navigate the ups and downs of business life together, through a seasonal lens that leaves more room to breathe.Copyright 2025 Sarah Phelps Art Economics Leadership Management & Leadership
Episodes
  • What running a slow, seasonal business really means — and why I love it
    Oct 29 2025

    Welcome back to Seasons in Business with me, designer and printmaker Sarah Phelps.

    In this solo episode, I’m talking about what it really means to run a slow, gentle business — one that moves with the seasons, honours your energy, and creates space for creativity to flourish.

    We’ll explore what slow business actually looks like day to day, how the seasons can shape our rhythm and focus, and why balancing structure and flexibility has been key for me. So if you’ve ever felt tired of the hustle and wondered if there’s another way, this episode might just give you the permission you’ve been looking for to slow down and work at your own pace.

    Episode themes:

    • What it really means to run a slow business (and what it isn’t).
    • Why slowing down doesn’t mean giving up on growth.
    • How our energy naturally rises and falls with the seasons.
    • Simple ways to start aligning your work with your own creative rhythm.
    • Why slowing down can help you reconnect with joy and creativity.



    Episode highlights:

    • 00:36 Does your business really work for you right now?
    • 02:22 Exploring what “slow business” actually means, and how it can give your creativity room to breathe.
    • 04:07 Recognising how seasonal cycles shape our lives, energy, and work.
    • 08:28 How I’ve used a seasonal approach to keep working gently through perimenopause.
    • 11:11 It is possible to run a business and take care of yourself, in a way that feels natural and nourishing.



    Resources:

    Download my Seasonal Planning Guides at www.sarahandmaude.com/seasonal-planning — a simple way to reflect, set intentions, and move with your natural energy.


    Thanks for listening. If today’s episode got you thinking, I’d love to hear from you — come and say hello over on Instagram or Threads (@sarahandmaude).

    Remember to subscribe so you never miss an episode. And if you’re enjoying the show, leaving a review on Apple Podcasts or a rating on Spotify really helps more people discover it.

    For more details about the podcast, visit the website sarahandmaude.com/seasons-in-business.

    And if you have suggestions for topics or guests, please email me at podcast@sarahandmaude.com

    Show More Show Less
    15 mins
  • 3 simple creative mantras I always come back to
    Oct 15 2025

    Welcome back to Seasons in Business with me, designer and printmaker Sarah Phelps.

    In this solo episode I share three of my favourite mantras — simple phrases that have helped me stay grounded, keep perspective, and keep moving through the ups and downs of running a creative business. I talk honestly about the challenges of comparison, perfectionism, and the isolation that can come with working alone, and how these little reminders can help steady our thoughts and ease self-doubt.



    Episode themes:

    • How simple mantras can help steady your thoughts and ease self-doubt.
    • Recognising and managing comparison and perfectionism in a creative business.
    • The value of community and support for sustaining wellbeing and creativity.
    • Reflection and action: celebrating wins, sharing work, and nurturing your support network.
    • Noticing the phrases that resonate with you and using them to guide your work.



    Episode highlights:

    • 00:38 Why small phrases can have a big impact
    • 02:19 Tackling comparison: “Comparison is the thief of joy”
    • 05:30 Moving past perfectionism: “Done is better than perfect”
    • 09:20 Leaning on your support network: “It takes a village”
    • 13:01 Finding your own grounding words


    Thanks for listening. If today’s episode got you thinking, I’d love to hear from you — come and say hello over on Instagram or Threads (@sarahandmaude).

    Remember to subscribe so you never miss an episode. And if you’re enjoying the show, leaving a review on Apple Podcasts or a rating on Spotify really helps more people discover it.

    For more details about the podcast, visit the website sarahandmaude.com/seasons-in-business.

    And if you have suggestions for topics or guests, please email me at podcast@sarahandmaude.com

    Show More Show Less
    15 mins
  • From hobby to business — without losing your passion
    Oct 1 2025

    Welcome back to Seasons in Business with me, designer and printmaker Sarah Phelps.

    In this solo episode, I’m sharing the story of how my love for letterpress printing grew from a hobby into a stationery business — and what happens when your passion becomes your full-time work. It can be thrilling, but it also brings challenges you might not expect. I’ll talk about the shifts I noticed in my own creative life, and share a few gentle reminders that help me stay connected to joy and inspiration along the way.

    Episode themes:

    • How a hobby can slowly grow into a business.
    • Navigating the new pressures that come with doing what you love.
    • Practical tips for prioritising joy, rest, and creativity.
    • Balancing the mindset of an artist with the mindset of a CEO.

    Episode highlights:

    • 01:23 My journey from designer to business owner
    • 03:53 From creating for passion to creating for profit
    • 04:30 Expectation vs reality
    • 05:50 When creativity starts to feel like a commodity
    • 07:47 Five tips to help stay connected to your creativity


    Thanks for listening. If today’s episode got you thinking, I’d love to hear from you — come and say hello over on Instagram or Threads.

    Remember to subscribe so you never miss an episode. And if you’re enjoying the show, leaving a review on Apple Podcasts or a rating on Spotify really helps more people discover it.

    For more details about the podcast, visit the website sarahandmaude.com/seasons-in-business.

    And if you have suggestions for topics or guests, please email me at podcast@sarahandmaude.com

    Show More Show Less
    13 mins
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