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In this inspiring episode of How To Keep Your Day Job, we sit down with Sean Rayland-Boubar, founder of Red Rebel Armour—an Indigenous streetwear brand rooted in Anishinaabe culture and driven by a vision for social justice, economic empowerment, and cultural resurgence.

Red Rebel Armour isn’t just fashion—it’s a movement stitched with purpose. As an Indigenous-led social enterprise, the brand provides paid job training in a culturally safe environment for relatives returning to the community from the justice system. Through bold designs and authentic storytelling, they’re reclaiming narratives, regenerating opportunity, and celebrating Indigenous identity with every piece.

Sean shares his personal journey, how Red Rebel Armour was born, and what’s next as they continue to blend style, strength, and system change.

🔗 Regenerate your wardrobe: Shop the collection
📬 Contact: srayland@redrebelarmour.ca | Contact Page
📚 Start your ally journey: Ally Toolkit PDF

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