Season 2, Episode 9: Let's talk about human-centered brand experience
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Season 2, Episode 9: Let's talk about human-centered brand experience
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About this listen
All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human consciousness at the moment that they are engaging with our experience? How would we as marketers design our experiences differently and how might that help us stand out among our competitors?
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.