We are privileged to have Nick Savaidis, founder of Etiko, an eco-conscious fashion label, join us today. Nick's venture into the world of ethical fashion began approximately 15 years ago, inspired by a keen awareness of labor and farmer exploitation within the industry. Over the years, he has created a brand that not only sells genuinely ethically-made, vegan clothing and footwear but also emphasizes fair wages, working conditions, and environmental sustainability.

With experience as a high school teacher and in remote indigenous communities, Nick brought a unique perspective to his business. His desire to create a profit-making entity while positively impacting society has driven Etiko to earn certifications like Fair Trade and B Corp, further establishing the brand's commitment to ethical practices. Let's get ready to dive into the world of ethical fashion with Nick Savaidis.

Nick Savaidis's Discussion Highlights:

• The challenges in bridging the gap between consumers' ethical beliefs and purchasing behavior.
• The role of third-party certifications in authenticating ethical claims and countering 'ethical washing.
• Plans for Etiko, including expanding their fashion range, introducing vegan leather footwear, and possible investments to scale the business.
• The impact of consumer demand on retail stocking of genuinely ethical and eco-friendly clothing and footwear.