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Season 2 - Ep. 3 - Brian Bertelsen

Season 2 - Ep. 3 - Brian Bertelsen

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In this episode of The Shorthorn Bull Pen, host Montie Soules visits with Brian Bertelsen, vice president of field operations for U.S. Premium Beef. Brian shares insight into USPB’s producer-owned model, its long-standing partnership with National Beef, and how the value-based grid system works to reward producers for high-performing cattle. Tune in to learn more about how USPB’s data-driven approach helps producers optimize genetics, nutrition and management to market fed cattle in today’s value-focused beef landscape.

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