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Scrolling is the New Smoking

Scrolling is the New Smoking

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When a Los Angeles jury held Meta Platforms and YouTube liable for the addictive design of their platforms, the ruling marked a shift in how we understand harm in the digital age—not as a problem of content, but of architecture.


In this episode of The Forensic Lens Podcast, I examine how social media platforms function not just as spaces for interaction, but as engineered environments that shape attention, behavior, and identity. Drawing from neuroscience and anthropology, the discussion explores how variable rewards, constant feedback, and algorithmic design recalibrate the human brain—particularly during adolescence.


From the gradual conditioning of Millennials to the ambient digital immersion of Gen Z, this is not simply a story about technology use. It is about cognitive rewiring. Placed within a longer evolutionary arc, social media becomes part of a lineage of tools that reshape how humans think—only now faster, more personal, and more recursive than ever before.


As governments begin to regulate access and artificial intelligence emerges as the next frontier, the question becomes urgent: are we designing our tools, or are they designing us?


📖 Read the full article on Agham Road.


🌐 Learn more about my work here.


#TheForensicLens #SocialMedia #DigitalAddiction #CognitiveScience #Neuroanthropology

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