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Scrappy to Scaling: Real Talk, Small Biz

Scrappy to Scaling: Real Talk, Small Biz

By: The Advisor W/ Stacey Chillemi
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About this listen

 Feeling scrappy but ready to scale? This is your no-BS business boost.

In Scrappy to Scaling: Real Talk, Small Biz, founders, Gen X entrepreneurs, and small business owners get straight-shooting, big-agency-level strategy without the big-agency price tag. Hosted by Boarderline co-founder Julie Matzen, each episode brings in a different expert Advisor to break down start-up struggles, small-biz marketing, branding that actually works, and how AI is shaking things up for real businesses—not just tech bros.

Listen in, grab the playbook, then go make your next bold move.

🎁 LISTENER GIFT
Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

CONNECT WITH JULIE & HER COMPANIES
  • Boarderline Website: https://theboarderline.co
  • MayDay Agency Website: https://maydayagency.co
  • Instagram (Boarderline): https://www.instagram.com/the.boarderline
  • LinkedIn (Julie): https://www.linkedin.com/in/julie-matzen-1696aa52
If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.

ABOUT JULIE MATZEN & BOARDERLINE
Julie Matzen is the co-founder of Boarderline and founder of MayDay Agency, with 25+ years in marketing, branding, and digital advertising for brands like Oura, Natural Cycles, Yale Smart Locks, Cricut, Sandisk, Lagree Fitness, Sherwin-Williams, and more.

WORK WITH JULIE & THE BOARDERLINE TEAM
Get real-time, expert guidance on your biggest business and marketing challenges through 1:1 video advisory sessions—built for start-ups and small businesses that need a powerful sounding board without the full-time agency price tag.Copyright The Advisor W/ Stacey Chillemi Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why You’re Not Ranking on Google (Yet)

    Why You’re Not Ranking on Google (Yet)
    Nov 13 2025
    If you’re posting nonstop and still invisible on Google, this is your SEO wake-up call. Host Lisa Urbanski sits down with Holly Kissinger (co-founder of Boarderline) and AI-powered SEO strategist TJ Robertson to break down why your site isn’t ranking, how AI is changing the rules, and what actually moves the needle for small businesses.

    You’ll learn:
    • The 3 levers of SEO success: relevance, authority, and quality
    • Why “just get more backlinks” is outdated advice
    • How AI and large language models (like ChatGPT) change search
    • Smart ways to scale content without wrecking quality
    • How to turn content into real inbound leads (not vanity metrics)
    • Simple hooks and repurposing tricks to be “everywhere” online
    Hit play, grab a pen, and walk away with a clear plan to make Google—and your dream clients—finally notice you.

    WORK WITH TJ & BOADERLINE
    🔥 Book a strategy session with TJ: https://tjrobertson.com/
    Boarderline Profile & Booking: https://theboarderline.co/products/tj-robertson?_pos=1&_psq=tj+rob&_ss=e&_v=1.0

    🌐 Connect with TJ on social:
    Facebook: https://www.facebook.com/tj.robertson.9887/
    X (Twitter): https://x.com/SeoRobertson/
    LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
    TikTok: https://www.tiktok.com/@tjrobertson52

    If this episode helped you, share it with a fellow founder, subscribe, and tag TJ with your biggest SEO “aha” moment.

    🎁 LISTENER GIFT
    Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
    👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

    CONNECT WITH JULIE & HER COMPANIES
    • Boarderline Website: https://theboarderline.co
    • MayDay Agency Website: https://maydayagency.co
    • Instagram (Boarderline): https://www.instagram.com/the.boarderline
    • LinkedIn (Julie): https://www.linkedin.com/in/julie-matzen-1696aa52
    If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.
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    38 mins
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