Scott Vaughan, Integrate CGO, On Elusive Sales & Marketing Alignment & the Growth Director’s Role as Catalyst
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Scott Vaughan, Integrate CGO, On Elusive Sales & Marketing Alignment & the Growth Director’s Role as Catalyst
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About this listen
Scott Vaughan has spent his career enhancing the marketing potential of top technology companies, but now his role has transformed. As the Chief Growth Officer at Integrate Inc., Scott works with B2B teams and Integrate’s partners to develop and execute growth, revenue, and go-to-market strategies that deliver reliable, positive results. In this episode, we chatted to Scott about why it’s wrong to try and align sales and marketing teams, his role in driving growth at Integrate, and where he sees the evolution of MarTech is heading.
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