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School Communications Scoop

School Communications Scoop

By: Bonnie Leedy CEO
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Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.© 2023 School Communications Scoop Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • School Customer Service Training, Part 3
    Sep 8 2025

    If Parts 1 and 2 explained what terrific service looks like, Part 3 shows how to teach it, practice it, and keep it pulsing through your halls long after the kick-off workshop. Because the best school customer service training isn’t a PowerPoint—it’s a living, laughing, problem-solving culture.

    Training tactics that work (and don’t bore anyone to tears). Here are five proven ways to turn mandatory PD into “Can we do this again next month?” excitement.

    For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

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    12 mins
  • School Customer Service Training, Part 2
    Aug 25 2025

    Great school customer service training doesn’t stop at catchy greetings and mission statements. Today, we’re sharpening the tools that turn everyday conversations into relationship-building moments:

    1. Active listening – hear what’s said and unsaid
    2. Grace under pressure – defuse difficult situations without breaking a sweat
    3. Intentional word choice – use language that moves people toward solutions

    By the end you’ll have concrete drills, toolkits, and 30-day action steps you can roll into staff meetings or PD sessions tomorrow morning.

    For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

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    10 mins
  • School Customer Service Training, Part 1
    Aug 11 2025

    Parents, students, staff, and community partners judge your school long before anyone sets foot on campus. A snappy email reply, a friendly “How can I help?” at the front desk, or a quick website update can build trust—or break it. In public education, good enough is yesterday’s news. Families today expect concierge-level support, and the schools that deliver consistent, positive school customer service win enrollment, loyalty, and word-of-mouth gold.

    Here are the first three building blocks of School Webmasters’ customer-service playbook.

    For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

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    7 mins
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