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School Communications Scoop

School Communications Scoop

By: Bonnie Leedy CEO
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 Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.© 2023 School Communications Scoop Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Post Like a Pro: Keeping Your School’s Socials Fresh, Fun & Full of Fans (Part 1)

    Post Like a Pro: Keeping Your School’s Socials Fresh, Fun & Full of Fans (Part 1)
    Jan 26 2026

    Let’s face it—there’s nothing sadder than a school Facebook page that hasn’t posted since the last solar eclipse. (Totality was great, but your social media presence shouldn’t be eclipsed too.) In today’s world, families are online more than ever, and your school’s social media channels are one of the most powerful tools you have to engage parents, inspire students, and build trust in your community.

    For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
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    5 mins
  • Make it Memorable: How schools can nail that first impression (and avoid the cringe)

    Make it Memorable: How schools can nail that first impression (and avoid the cringe)
    Jan 13 2026

    You know that moment when someone walks into your school office, clicks onto your website, or calls for the very first time?

    That’s it. That’s your big moment. Your school’s first impression.

    It might last five seconds or five minutes, but it’s already shaping how that parent, prospective teacher, or community member feels about your school. Do they feel welcome? Confused? Impressed? Ignored?

    In the world of school communications, that first contact is the equivalent of a first date… and no one wants theirs to end with, “Thanks, but I think I left the stove on.”

    Let’s make sure your school comes off like a confident, caring, and capable partner—not one that forgot to brush its teeth.

    For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
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    6 mins
  • Launch Smart: How School Leaders Can Market a New Website Like a Pro

    Launch Smart: How School Leaders Can Market a New Website Like a Pro
    Dec 9 2025

    Congratulations! You’ve launched a sleek, redesigned website that showcases the heart and soul of your school or district. But guess what? The work isn’t over yet. Building awareness—and engagement—is just as important. Your new website should become the central marketing hub that connects your school with parents, students, staff, and the broader community.

    Let’s explore tested, smart strategies to spread the word, draw traffic, reinforce your brand, and build ongoing trust using your new website as the anchor.

    For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
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    7 mins
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