This is the third episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock.

In this conversation, Konrad Olsson speaks with Andreas Weitkamp, fifth-generation owner of Schnitzler in Münster, about what genuine partnership between brands and retailers looks like in practice. He explains how continuous dialogue, simple but consistent data sharing, and human presence in the store can transform performance — and why the real bottleneck is not access to data but taking action on it. The discussion also touches on values, longevity, and why a 133-year-old retailer is looking to AI not for hype, but for practical buying support.

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Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech.

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Ben Botas explains how fashion agencies are evolving from sales intermediaries to data-driven partners that align brands and retailers around shared insights and sell-through performance.

This is the second episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock.

In this conversation, Konrad Olsson speaks with Ben Botas, founder of the Munich-based agency Ben&, about how his team is redefining the role of the fashion Agent through technology and collaboration. He explains how data-driven decision-making, process discipline, and cultural change are transforming an industry still too reliant on intuition — and why sell-through, not sell-in, is the true measure of success.

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Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Hosted on Acast. See acast.com/privacy for more information.

We speak with Oskar Rundqvist, co-founder and CEO of eComID, about the shift from search-and-filter to conversational discovery, why “the interface becomes the store,” and how brands can retain data, loyalty, and margins with on-site AI agents.

AI is changing how people shop. With large language models introducing in-feed browsing and even checkout, customer journeys risk completing off-site. eComID’s response is to bring conversational discovery onto brand domains and connect first-party signals across a network of retailers, blending size/fit intelligence to cut returns and improve trust.

In this episode, Rundqvist explains why the classic search bar is “on borrowed time,” how cross-brand data can create a shopper “passport,” and why fully agentic purchasing makes sense for staples but not for style-led fashion.

With: Konrad Olsson, Editor-in-Chief and Founder, Scandinavian MIND

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Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Hosted on Acast. See acast.com/privacy for more information.