Say Something True: Authentic Growth & Rev-Share Plays | Ep. 37 w/ Aaron Wolpoff (Double Zebra)
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Say Something True: Authentic Growth & Rev-Share Plays | Ep. 37 w/ Aaron Wolpoff (Double Zebra)
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About this listen
“Say something true.” In this episode, Aaron Wolpoff (Owner and Fractional CMO, Double Zebra) and I unpack authentic growth: the one-truth positioning pass, when rev-share/partner models beat hourly retainers, and how to set boundaries so generosity doesn’t become unpaid consulting. We also cover making paid media feel human again - and the EnergyOS move that creates momentum today.
Highlights
- One-truth positioning (cut the bloat, earn attention)
- Rev-share done right: incentives, pitfalls, guardrails
- From “free advice” to formalized value
- Paid media with a pulse: people at the center
- EnergyOS: progress from what’s within reach - ship daily
Guest links
• Website: https://doublezebra.com/
• LinkedIn: https://www.linkedin.com/in/marketingaaron/
• Email: aaron@doublezebra.com
Work with Adam
👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
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