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Saving Small Business One Small Business At A Time

Saving Small Business One Small Business At A Time

By: Jim Anderson
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About this listen

Are you overwhelmed with running your small business? This podcast is about what a small business owner needs to know to run their business like a qualified CEO, especially those who are Christians. Jim Anderson is a trained and experienced small-business CEO who founded and ran one in the Information Technology training industry, became a leader in that industry, and has consulted with other small-business owners for over 25 years. He is on a mission to eradicate small business failure. We will have educational content and periodically have guests share their expertise. We will have new content for you every week.Psalmtree CEO Mastery Community: www.psalmtreeceomastery.com2025 Jim Anderson Economics Leadership Management & Leadership
Episodes
  • Episode 18 - Redeeming Your Time: The CEO’s Hidden Battle
    Mar 31 2026

    www.psalmtreeceomastery.com

    Discover 5 powerful time management strategies for Christian business owners. Learn how to balance your calling and daily tasks effectively.

    Every business owner knows the struggle: the to-do list never seems to shrink, and the clock keeps ticking without mercy. If you feel overwhelmed by the demands of running a business, you're not alone. In this post, we will explore time management strategies designed specifically for Christian entrepreneurs. By understanding how to manage your time effectively, you can align your daily actions with your calling and live a more fulfilled life.

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    25 mins
  • Episode 17 - Your Company Story
    Mar 24 2026

    www.psalmtreeceomastery.com

    Why do some companies attract loyal followers while others disappear? Let's unpack the power of your company's story.

    Your business isn’t just about making money; it’s about purpose and connection. But many miss the mark by never sharing their story. Without a compelling narrative, customers feel indifferent, and employees are disengaged.

    Your company's story is not just a marketing tool—it’s the very essence of why you exist. It captures your purpose, your values, and what makes you unique in a sea of sameness. Remember, people don’t just buy products; they buy meaning and identity.

    In a world filled with noise, your story cuts through and resonates. It builds belief and loyalty, inviting others to join your mission.

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    23 mins
  • Episode 16: The Power of Sensory Branding: 5 Senses to Influence Customer Perception
    Mar 17 2026

    Explore the importance of sensory branding and how it influences customer perception. Learn how to intentionally craft your company's sensory package—sight, sound, smell, touch, and taste—to reflect your brand values and biblical principles.

    • The concept of sensory package in business
    • The influence of senses on customer perception
    • Biblical principles of visual and sensory communication
    • How to align sensory branding with brand promise
    • Practical tips for designing sensory experiences

    Join us at: www.psalmtreeceomastery.com

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    25 mins
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