How do you lead a global sales team through massive change without losing steam? In this episode of the Sales Transformers podcast, we’re joined by Greg Smith, a senior sales leader who’s driven billion-dollar turnarounds at tech giants like Lenovo. From his Royal Air Force roots to steering teams from commodity sales to high-value solutions, Greg shares why salespeople resist change and how leaders can spark lasting transformation.

We explore Greg’s “mosquito theory” and why embedding new habits is harder than learning them. Greg breaks down setting clear expectations, coaching with finesse, and overcoming imposter syndrome, all while sharing practical tips for turning sales teams into revenue machines in a fast-changing world.

The Sales Transformers Podcast is produced by Urban Podcasts.

How can sales leaders steer their teams through seismic shifts in an AI-driven world? In this episode, we sit down with Sheevaun Thatcher, VP of Enablement at Demandbase and a veteran of transformative roles at Salesforce, Slack, RingCentral, and Actuate. Sheevaun unpacks the art of pivoting sales teams to new strategies or markets, sharing battle-tested insights on aligning leadership, closing the boardroom-to-frontline divide, and fostering crystal-clear communication.

We dive into tackling AI overwhelm, uniting misaligned business units, and streamlining processes to empower sellers to focus on what they do best—closing deals. This episode is packed with practical strategies for leading with clarity and driving results in today’s fast-evolving sales landscape.

Sales Transformers: Turning The Tanker is produced by Urban Podcasts.

How do you scale a sales team to billions without tailing off and losing steam? On this episode of Sales Transformers, Matt and Chris sit down with Ehrika Gladden, who skyrocketed a business from $353M to $1.1B in a year. Drawing from Cisco, Logitech, and Sorenson, she shares her playbook: sports-inspired coaching, tight processes, and unrelenting accountability that turn sceptics into revenue drivers. Like Mikel Arteta at Arsenal (her favourite team) Ehrika aligns teams on a bold vision, cuts excuses, and blends innovation with discipline.

Ehrika dives into empowering sellers with customer-first insights, showing how AI can sharpen their game—if used right. She tackles the “trophy-for-all” workplace, channelling NFL grit like James Harrison to balance tough love with psychological safety. This episode delivers actionable wisdom for leaders hungry to ignite precision and passion in their teams.

The Sales Transformers Podcast is produced by Urban Podcasts.