Episode 169 Frederick Dudek (Freddy D)

Sales training for small business gets the big-league treatment in this powerhouse conversation with Curt Tueffert, founder of Peak Sales Strategy and veteran VP of Sales Development. Curt brings over 40 years of sales experience—from door-to-door grit to corporate boardrooms—and reveals the mindset and mechanics that turn average reps into steady closers.

He and Freddy D break down DISC profiles, personality-driven selling, and why most teams never “level up” (hint: reps won’t raise their hand for coaching). If you’ve ever wondered whether sales training is worth the investment, Kurt delivers undeniable proof: small businesses that train win more, lose less, and build Business Superfans® who stay loyal for life.

Discover more with our detailed show notes and exclusive content by visiting: https://linkly.link/2ThHE

• Sales training for small business is a strategic advantage, not a budget burden.
• “First they buy YOU.” Trust beats features and price every single time.
• DISC is your scouting report for tailoring communication and closing more deals.
• Old-school tools—handwritten notes, postcards, direct mail—still win.
• Training exposes who’s coachable and who’s coasting.
• Sales is a sport: practice, review, and coaching create consistent closers.
• Value beats price when the “why” is crystal clear.
• Sell the experience, not the gizmo.

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Kurt Tueffert is the founder of Peak Sales Strategy and a long-time Vice President of Sales Development in industrial distribution. With more than four decades in the sales arena, Kurt has built, trained, and coached teams of all sizes—specializing in DISC-driven sales development and practical sales training for small business. His programs blend psychology, communication, and real-world selling to produce measurable results.

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Curt doesn’t just teach sales—he coaches it like a championship team. From childhood sales hustles to leading large corporate sales training programs, he shows how great sales reps are built through repetition, coaching, and self-awareness.

His DISC-based approach makes your sales conversations faster, smarter, and more effective. In this episode, you’ll see exactly how understanding your prospect’s behavioral style helps you adapt on the fly—like a point guard reading the defense.

This aligns perfectly with the SUPERFANS Framework™ used inside Prosperity Pathway coaching: when your people, clients, and partners feel understood and valued, they don’t just buy from you—they cheer for you.

FREE 30/Min Prosperity Pathway™ Business Growth Discover Call

The Action:

Schedule a 90-minute sales film review with your team this week.

Who:

Business owner, sales leader, and core sales team.

Why:

Championship teams review game tape. Your sales team needs the same. Listening to recent calls or replaying deals—won and lost—turns...