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Sales Series: Episode 4 - Under the hood of marketing and sales, with Russell Cook!

Sales Series: Episode 4 - Under the hood of marketing and sales, with Russell Cook!

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“Business that aren’t online or aren’t relevant online are struggling” - Russell Cook.


Marketing and Sales are both vital for the success of a company. In this episode, I sit down with the founder and 'Marketing Architect' of Matte Black, Russell Cook. Russell has had years of experience in the sales and marketing in both South Africa and Australia, and has created an agency to help companies with their brand/campaign management, as well as digital marketing - which is arguably the most important piece in today's world. We discuss current trends in the market due to COVID, as well as some tips on how companies can have a better online presence. Tune into The Shiv Show to listen in on episode 4 of the sales series!

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