What if your business could create the same kind of emotional loyalty as Coca-Cola — not just selling a product, but an experience your customers love?

Coca-Cola isn’t just a drink — it’s a global icon. Unlike generic beverages like water, tea, or coffee, it’s a brand that people feel connected to. That emotional connection drives loyalty, repeat business, and influence. For leaders and small business owners, the lesson is clear: creating an emotional experience for your customers can set you apart in crowded markets and help your sales outperform the competition.

In this episode, you’ll learn how to:

1. Transform your product or service into an emotional experience your customers remember
2. Build brand loyalty that gives you a competitive edge over others in your market
3. Identify what your business already does exceptionally well and amplify it to create stronger customer connections

Press play now to discover how to turn your brand into an unforgettable experience that drives loyalty, sales, and lasting customer relationships.

New episodes every Monday, Wednesday and Friday.

Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: hello@strongersalesteams.com

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are you absolutely sure you have a sales process… or are you just relying on experience and hoping for consistency?

Most leaders confidently say they have a sales process — until they’re asked to explain it. That’s when the cracks show. What many businesses actually have isn’t a documented system… it’s a “lived” process — one that changes depending on the person, the customer, or even the mood on the day. And that inconsistency quietly costs you deals. If you’re in trades, construction, renewables, or any service-based business, this episode speaks directly to the hidden reason your close rate isn’t where it should be.

In this episode, you’ll discover:

1. Why undocumented, experience-based selling creates inconsistency across teams and customers — and directly lowers your close rate
2. The biggest mistake leaders make that quietly sabotages sales process adoption (and how to fix it immediately)
3. A simple five-step framework you can implement right away to create consistency, ask better questions, align value, and close more deals

Press play now to learn how to turn your “lived” sales habits into a documented process that drives consistent performance and more closed deals.

New episodes every Monday, Wednesday and Friday.

Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: hello@strongersalesteams.com

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself?

Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong.

By listening, you’ll learn how to:

1. Identify which step of your sales process is costing you the most money.
2. Use simple, practical metrics to diagnose lead, quoting, and closing issues.
3. Apply a proven framework built from 25+ years of sales experience to tighten your process and improve results.

Press play to uncover the hidden leaks in your sales process and learn how to fix them before they cost you another deal.

Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself?

Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong.

By listening, you’ll learn how to:

1. Identify which step of your sales process is costing you the most money.
2. Use simple, practical metrics to diagnose lead, quoting, and closing issues.
3. Apply a proven framework built from 25+ years of sales experience to tighten your process and improve results.

Press play to uncover the hidden leaks in your sales process and learn how to fix them before they cost you another deal.

New episodes every Monday, Wednesday and Friday.

Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: hello@strongersalesteams.com

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while...