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Sales Lead Dog Podcast

Sales Lead Dog Podcast

By: Christopher Smith
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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.Copyright 2021 All rights reserved. Career Success Economics Management Management & Leadership
Episodes
  • Doug C. Brown: CEO Sales Strategies
    Jun 23 2025

    Doug C. Brown, CEO of CEO Sales Strategies, joins us for a captivating exploration into the world of sales optimization and scalable revenue. With his roots in sales beginning at his father's business, Doug has transformed into a visionary leader in sales strategies. In our discussion, Doug unveils the core principles of CEO Sales Strategies, stressing the necessity of a structured and systematic approach to secure predictable revenue streams. As we navigate the common hurdles businesses face, like setting clear goals and identifying right-fit buyers, Doug shares his invaluable perspective on the evolving role of AI in sales processes. He emphasizes the human aspect of selling, the importance of customer care, and how a structured sales process can be a game-changer.

    Our conversation also highlights the vital importance of business clarity and metrics in sustaining growth and avoiding chaos. Doug delves into how unmanaged growth can lead to business implosion and shares personal anecdotes, including a profound story about congenital hip dysplasia, underscoring the urgency of addressing root issues early. By examining micro measurements and uncovering hidden issues, Doug illustrates that real improvement calls for dedication and deep understanding, not just superficial fixes. Whether you're a seasoned sales veteran or new to the field, this episode is packed with actionable insights and strategies to enhance your sales success and business outcomes.

    Doug C. Brown, CEO of CEO Sales Strategies, is a renowned Sales Revenue and Profit Growth Expert. He is the creator of a predictable, reliable, measurable, math-based model for sales revenue growth. Using this system, Doug helps businesses and independent business professionals dramatically increase their sales.

    Doug has served as the independent President of Sales and Training for Tony Robbins and Chet Holmes, achieving a 143% increase in close rates and a 4150% sales boost in six months. He has built over 35 businesses, generating over $900 million in sales for himself and his clients.

    His expertise has benefited companies like Intuit, CBS Television, Procter & Gamble, and thousands of other businesses. He has earned Top Sales Professional Awards and led high-performance teams.

    Doug's latest venture, Vibitno, is a revolutionary sales automation software designed to increase sales revenue by enhancing follow-up efficiency, boosting client retention, and increasing sales productivity.

    For four decades, Doug has shared his knowledge to help others achieve extraordinary sales growth through simple, effective steps.

    Quotes:

    "Predictable sales revenue growth starts with clarity. Without it, chaos will eventually consume your business."

    "Selling is human. It's about solving a problem, gaining an opportunity, or achieving a goal, not just pushing a product."

    "If you want to make more sales, you need a process. It's like a dance—without a rhythm, you'll step on your partner's toes."

    "The key to scalable revenue is understanding your numbers. Wishful thinking won't hit your targets; clear metrics will."

    Links:

    Website (CEO Sales Strategies): https://ceosalesstrategies.com/

    Vibitno: https://vibitno.com/

    Facebook: https://www.facebook.com/Dougcbrown123/

    LinkedIn: https://www.linkedin.com/in/dougbrown123/

    Instagram: https://www.instagram.com/dougcbrown_/

    CEO Sales Strategies LinkedIn: https://www.linkedin.com/company/ceosalesstrategies

    Follow-Up Masterclass: http://ceosalesstrategies.com/stoptheleak

    Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

    Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

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    39 mins
  • Laura Kay Sheely: The 52 Mindset
    Jun 16 2025
    Laura Kay Shealy, the dynamic Senior Vice President and National Sales Manager for Watermark TPO, shares her unique insights on the revolutionary shifts in the mortgage industry. From her humble beginnings in the Midwest, where 4-H honed her organizational and communication skills, to her strategic "52 mindset" approach, Laura's journey is a testament to resilience and goal-setting. Learn how a weekly focus on singular objectives not only enhances productivity but also garners national recognition, as Laura unveils her personal formula for success amidst industry changes fueled by technology and AI. Leadership and team culture take center stage as Laura candidly discusses the transformation of her leadership style from a directive approach to one of empowerment and collaboration. She recounts her path to understanding that true leadership involves nurturing a supportive, diverse team where individuals feel valued beyond financial rewards. This exploration of team dynamics underscores the profound impact of fostering a culture of connection, care, and diversity, highlighting how such an environment propels long-term success and unwavering commitment. Lastly, the episode unpacks the unexpected benefits of venturing beyond traditional career paths, emphasizing the transformative power of networking and CRM systems. Laura recounts the surprising rewards of starting a podcast and how her network catalyzed her professional growth. Despite initial resistance, her embrace of CRM systems demonstrates their vital role in organizing and enhancing sales activities. Through meaningful connections and an open mind to new experiences, Laura's journey reveals the profound impact of building relationships both personally and professionally. Laura Kay Sheely is one of the most dynamic and influential emerging leaders in the mortgage industry today. She is the Amazon Best-Selling Author of The 52 Mindset, a recipient of the prestigious 40 Under 40 award in finance, and was named a 2020 Woman with Vision for her trailblazing impact on the industry. Her highly anticipated second book, Career Quake, is set for release in September, promising to empower professionals navigating today’s rapidly evolving landscape. As CEO of The 52 Academy, Laura Kay mentors' business leaders and sales professionals nationwide through her innovative, week-by-week approach to personal transformation and strategic networking. In addition to leading at the academy, she continues to shape the mortgage industry in her role as Senior Vice President of National Sales at Watermark TPO. A gifted educator and powerful speaker, Laura Kay contributes to the future of the sales industry by teaching professionals across the country how to deepen connections to drive revenue growth. Her insights on sales, networking, and business development continue to inspire and elevate professionals at every stage of their careers. Quotes: "In the fast-evolving mortgage industry, resilience and goal-setting are your compass—my '52 mindset' approach ensures each week is a step toward national recognition." "True leadership isn't about wielding power; it's about empowering your team and fostering a culture of connection and diversity." "The most rewarding part of my journey has been venturing beyond traditional career paths—networking and CRM systems have transformed my professional growth." "Building a successful team is like creating a balanced ecosystem—it's not just about skills, but also about diverse personalities and shared values." Links: Buy the Book on Amazon or Audible: https://www.amazon.com/52-Mindset-Week-Week-Extraordinary/dp/1736521608/ref=sr_1_1?crid=TN7CPOZ9IWK&dib=eyJ2IjoiMSJ9.jfoKZgbQfblKMgJBEjDL6-4lHrqNLZs_5Lz2BJeDc4IS-2GpS0Dv11vXO1BROlEystZGC9kDNq7VkBz8I8cs0dz2MbMXjNfRXRPnterwm-7qUYRbr8WQVtS844zybcUU-pBGlqO88fnjUmNFNhq2nGcaY_RzzpResJP6P1ohHYqBmGQpEPkDU65y4PUXAplKWaS7Sz7R3hruc15fHPRnQLwGkWYYrowqSSimlHYlSIg.AJZ7hLw6MrAg6SrDKW8fBw-mP_NxvQYfFFDNQetE34k&dib_tag=se&keywords=The+52+Mindset&qid=1748461097&sprefix=the+52+mindse%2Caps%2C128&sr=8-1 LinkedIn: https://www.linkedin.com/in/laurakaysheely52/ Website: https://52academy.com/ Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.
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    38 mins
  • Naomi Brezi: Leadership Lessons from a Trailblazer
    Jun 9 2025

    Naomi Brezi, a trailblazing leader in sales, brings her pioneering spirit and profound insights to the Sales Lead Dog Podcast. Known for her remarkable ability to transform underperforming territories into global leaders, Naomi's journey is one of ambition, resilience, and the relentless pursuit of excellence. Her story is both inspiring and instructive, especially as she recounts her courageous decision to step back from a high-profile role to achieve work-life balance, ultimately setting a powerful example for her daughter. Listeners will be captivated by her narrative of overcoming industry challenges and emerging as a top salesperson, as she shares the valuable lessons she's learned along the way.

    The podcast further explores the nuanced landscape of career expectations versus reality, particularly for women in male-dominated sectors. Naomi offers an eye-opening account of her early career in New York City's finance industry, where she transitioned from a transactional role to a leadership position without formal training. She candidly discusses the obstacles she faced managing more seasoned teams and navigating a culture of prevalent misogyny. Her insightful reflections on these formative experiences reveal how they shaped her leadership style and fueled her passion for empowering women in sales leadership roles.

    Naomi also delves into the evolving dynamics of workplace culture and the critical role of transparent leadership in talent development. Her anecdotes underscore the importance of nurturing environments where team members can thrive, and she emphasizes the need for diversity, representation, and mentorship to support women in sales and leadership positions. The conversation touches on the transformative power of CRM systems and AI in modern sales processes, offering a glimpse into the future of the industry. Packed with meaningful insights on leadership, personal growth, and the human side of sales, this episode is a must-listen for anyone aiming to excel in the world of sales.

    Naomi Brezi is a confident and innovative executive leader with over 15 years of C-suite experience delivering exponential growth, operational efficiency, and commercial transformation across Learning & Development, Higher Education, EdTech, and B2B sectors. Known as a transformational catalyst, Naomi has led high-impact turnarounds and market expansions, driving multi-million-dollar revenue gains and spearheading go-to-market strategies from the ground up.

    A hands-on, people-first leader, Naomi has managed teams of over 120 and holds a track record of unlocking hidden talent to build high-performing, results-driven organizations. Her strategic and operational execution has led to exceptional YoY revenue and operational efficiency. Naomi is equally adept at board engagement and investor communication, often securing buy-in for bold initiatives that generate lasting value.

    Her strengths lie in cross-functional alignment, client-centric innovation, and data-driven decision-making, consistently improving sales conversion rates, client retention, and profitability. Naomi is also an active board member, committed to advancing women in leadership and mentoring the next generation of revenue leaders.

    Quotes:

    "I've always believed in the power of grit and determination. It's about getting back up every time you fall and pushing forward with a positive mindset."

    "Navigating a male-dominated industry taught me invaluable lessons in leadership and resilience, which have shaped who I am today."

    "It's crucial to foster an environment where everyone on the team feels they can thrive and grow. Transparent leadership plays a key role in talent development."

    "The journey to the C-suite as a woman is filled with unique challenges, but it's also a path of immense opportunity and growth."

    Links:

    Naomi’s LinkedIn: https://www.linkedin.com/in/naomibrezi/

    Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

    Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

    Show More Show Less
    38 mins

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