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Sales Influence - Why People Buy!

Sales Influence - Why People Buy!

By: Victor Antonio
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About this listen

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively! Economics Leadership Management & Leadership
Episodes
  • Top 25% Of Salespeople - Sales Influence Podcast - SIP 569
    Jun 23 2025
    Skill Accumulation Strategy
    1. 🎯 Focus on mastering four high-leverage activities: cold calling, presentations/demos, influence/persuasion, and time management, aiming to be in the top 25% of each rather than the absolute best.

    2. 💡 The aggregate of multiple skills is key to becoming a top salesperson, approximating excellence in several areas instead of striving for perfection in one.
    Mindset Shift
    1. 🧠 Shift your mindset from trying to be the absolute best to aiming for the top 25% of great salespeople, making success more achievable and less discouraging.
    Focus and Efficiency
    1. 🎯 Choose four high-leverage activities to concentrate on, rather than attempting to excel at everything in sales.
    Skill Development Approach
    1. 📈 Accumulate skills in four areas by aiming for the top 25% in each, rather than pursuing absolute mastery in a single domain.
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    8 mins
  • Atomic Habit Stacking by James Clear - Sales Influence Podcast - SIP 568
    Jun 20 2025
    Core Concept
    1. 🧠 Habit stacking involves layering new habits onto existing ones, making it easier to create and maintain new behaviors by leveraging established routines.
    Implementation
    1. 🌅 Applying habit stacking to create a morning routine can effectively set the tone for the entire day, enhancing overall productivity and goal achievement.

    2. 📊 The technique can be applied to various life areas, including sales and productivity, by systematically building interconnected habits that work together towards specific objectives.
    Resources
    1. 📚 James Clear's "Atomic Habits" provides a structured approach to developing effective habits through habit stacking, serving as an essential resource for personal development.
    Strategy
    1. 🎯 By identifying existing habits and strategically adding new ones, individuals can create a cohesive system of habits that synergistically contribute to achieving long-term goals.
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    11 mins
  • Collaborate and Improvise - Sales Influence Podcast - SIP 567
    Jun 16 2025
    Collaborative Selling

    🤝 Collaborative dialogue with customers involves sharing ideas, finding common ground, and reaching agreements, focusing on how the product will be used and creating habits for adoption.

    🎭 Improvisation in sales requires anticipating and adapting to unforeseen situations and customer needs, emphasizing open communication to ensure customer satisfaction.

    Sales Strategies

    🤼 Collaborative selling is more effective than traditional methods, building trust and creating long-term relationships by working together to understand needs and find solutions.

    🧠 Collaborative problem-solving in sales involves identifying issues, finding solutions, and creating value through open communication and improvisation.

    Training and Development

    📚 Collaborative sales training teaches teams to collaborate and improvise with customers, proving more effective than traditional methods in building trust and long-term relationships.

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    10 mins

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