1. When a client says they're not ready to commit, immediately funnel them into two specific categories: either they have product uncertainty (concerns about the product itself) or they have lack of information (missing details needed to make an informed decision).
   
   
2. A client requesting a formal proposal and time to think signals they're not ready to buy from you specifically—they may still buy from a competitor, so avoid wasting time on deals that won't close with you.

1. Before investing time in creating a formal proposal, ask the client directly if they have product uncertainty or lingering questions/concerns—their response reveals whether they're a serious prospect worth pursuing further.
   
   
2. Push for specific information on their exact product concerns or information gaps rather than accepting vague "not ready" responses—this uncovers their true needs and objections.

1. Slow down your speech and lower your tone when asking about specific concerns, using sincere curiosity instead of directly asking "why aren't you ready to commit"—this delivery method proves more effective at extracting real objections.
   
   
2. Reengage clients by asking about specific product features they need or information they lack to feel comfortable committing—this directly addresses their concerns and moves the sale forward.

1. Use the BANT model (Budget, Authority, Need, Timing) to qualify prospects upfront by asking direct questions like "When do you plan to make a decision?" to confirm you're engaging with a legitimate buyer who possesses both resources and authority to commit.

1. Protect your expertise from information hunters by discussing only the what and why of your solution while withholding the how until a formal proposal is presented, preventing prospects from extracting your insights to leverage better deals with competitors.
   
   
2. Recognize red flags when prospects repeatedly request additional information, case studies, or meeting summaries—these behaviors indicate they're gathering intelligence rather than preparing to make a buying decision.

1. Evaluate buying signals beyond verbal questions by monitoring the prospect's tone of voice, body language (in face-to-face meetings), and overall engagement level to distinguish serious buyers from time-wasters.

1. Unqualified prospects consume hours through meetings and travel without purchasing, transforming salespeople into unpaid consultants who surrender their time, knowledge, and best pricing to buyers with no purchase intention who use this intelligence for vendor negotiations.

An excerpt from the Sales Influence Podcast features host Victor Antonio analyzing the true obstacles that prevent customers from making a purchase, regardless of need or budget. Antonio uses his own reluctance to buy a replacement computer to illustrate that consumer hesitation is often not due to a lack of money, time, or trust, but is instead the perceived mental effort of transitioning to a new product. This resistance is generated by the mental anguish and imagined fear of administrative tasks, such as transferring data, finding registration codes, and potentially updating or repurchasing software licenses. He defines this core hurdle as buying friction, emphasizing that it represents a significant switchover cost for the customer. The primary sales strategy proposed is that companies must actively reduce this friction—by offering seamless, guaranteed transfer services—to encourage rapid customer conversion and increase sales velocity.