Episode Summary: In this episode of the Technical Seller Podcast, host Pierre Hulsebus dives into two powerful sales hacks that can transform your tech sales strategy: email automation and customer segmentation. Pierre shares insights from his extensive experience in the CRM industry, offering practical tips on leveraging CRM data, prioritizing tasks, and blending automation with a personal touch.

Key Topics Discussed:

1. Introduction

   • Welcome and introduction by Pierre Hulsebus.
   • Overview of the episode’s focus on email automation and customer segmentation.

2. Importance of Customers

   • Emphasis on the value of customers over products.
   • Anecdotes about the challenges of working in a store without customers.

3. Sales Hacks Overview

   • Introduction to the two main sales hacks: email automation and customer segmentation.
   • Discussion on the impact of these hacks on sales efficiency and effectiveness.

4. Email Automation

   • Strategies for personalizing and automating follow-ups.
   • The role of CRM systems in managing email tasks and follow-ups.
   • Tips for avoiding over-implementation of CRM systems.

5. Customer Segmentation

   • Simplifying customer segmentation into four categories: A, B, C, and D customers.
   • Focus on B customers as the most growable and valuable segment.
   • Strategies for nurturing and converting B customers into loyal A customers.

6. Practical Tips and Strategies

   • Leveraging CRM data to identify and prioritize customer segments.
   • Using automation tools like Outlook and CRM systems to manage tasks and follow-ups.
   • Balancing automation with a personal touch to enhance customer relationships.

7. Engaging with Leads

   • Creative strategies for engaging with cold leads, such as the “Pizza Friday” team event.
   • Importance of team morale and learning from experienced salespeople.

8. Reflection and Growth

   • Encouragement to reflect on sales strategies and set challenging goals.
   • Importance of intentional growth and regular check-ins with managers.

9. Conclusion

   • Recap of the key takeaways: focusing on B customers for growth and leveraging CRM tools effectively.
   • Invitation to visit techsales110.com for more resources and community support.

Additional Resources:

• Visit techsales110.com for step-by-step strategies, in-depth classes, and a supportive community of tech sales professionals.
• Learn about the initiative to empower students in Ghana and underserved communities in the US through STEAM educational programs at expandingboundaries.org.

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