This AI-focused episode of the B2B go-to-market storytelling program was taped in person at the Raleigh offices for Troupe, with guests Alison Murdock, who is CEO of the agency 1021 Creative and founder of Trusted CMO, alongside Julie Bryce, who is working as a consultant for Trusted CMO and is a former CMO and Chief Commercial Officer in the B2B tech space. The conversation focuses on their real-world experiences with AI applied to helping companies refine their storytelling and messaging strategy. They discuss where it can be an exceptional partner in those efforts and where you need to manage risks. They also offer that the use of AI to help with go-to-market messaging may also help build a stronger alliance between marketing and sales, especially when you're able to truly measure messaging impact with a solution like Troupe.

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.

In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Constantine Limberakis -- founder of Liberis Consulting and a former industry analyst -- talks about the importance of Marketing, and specifically Product Marketing, having credible knowledge of the market, buyer personas, and category they are targeting. Does it mean they need to be subject matter experts? Not necessarily... but he speaks with host Jennifer Sikora about the huge payoffs when you comfortably understand your solution so that you can strategize, ideate, produce, and measure effectively.

Topics in the discussion include:

• Making sure Marketing isn't an afterthought or credibility void
• How to close the domain knowledge gap and why Product Marketing bears responsibility
• Specific examples from their past experiences
• Understanding the nuances of different geographic markets and segments
• The importance of measuring what's working and using that data to course-correct

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.

To survive, every company must find product-market fit. To sustain growth, they must ensure message-market fit is making that possible. In this episode of SAID DIFFERENTLY (the show focused on B2B messaging success), our guest Chad Butz -- a VP of Product Marketing -- emphasizes the importance of evolving your go-to-market messaging at different stages of your company's life. He and host Jennifer Sikora focus on key topics:

What do we mean by message-market fit?

• How does this relate to "crossing the chasm" as you move from early adopters into mainstream buyers?
• How do you know if the issue is product-market fit or message-market fit -- what are some key signals? Chad shares examples from his past experiences.
• Examples from Chad's previous experience that illustrate how this plays out in real-world situations
• How can you best monitor your story's performance in the market so that you know sooner (vs. later) when it's time to refresh?

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.