Steve Holmberg joins the podcast for our annual predictions podcast. Based on his insights from the industry, he shares a bit of where we've been - as well as where he thinks we're headed in the year ahead. Steve takes us through his analysis on participation, brands, marketing, product, marketplace, retail and external.

Show Notes:

Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/

Insight Accelerator: https://www.stephenholmberg.com/

Raide: https://raideresearch.com/

Half Days: https://www.halfdays.com/

Mount to Coast: https://mounttocoast.com/

Norda: https://nordarun.com/

Matt Trappe: https://substack.com/home/post/p-180904392

Peter Abraham: https://peterabraham.medium.com/the-2025-bicycle-trend-report-1d262a7b0351

Nike ACG: https://www.nike.com/acg

Terignota: https://terignota.com/

Grand Slam Bankruptcy: https://www.espn.com/olympics/trackandfield/story/_/id/47286330/grand-slam-track-files-bankruptcy-johnson-vows-press-on

BPC - Brand, Product, Content:

Field Mag: https://www.fieldmag.com/

Columbia x Star Wars: https://www.columbia.com/starwars/

Kitworks (Aaron's Ambassador Page!): https://alnk.to/hsyF2FO

Snow Peak: https://www.snowpeak.com/

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