What if your entire year could be guided by just one word?

In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigating AI adoption to handling unexpected challenges (yes, including a deer running through your house), this conversation reveals why openness and resiliency are the two superpowers every spa CEO needs in 2026.

Whether you're rebuilding systems, testing new strategies, or simply trying to find clarity in the chaos, this episode will help you identify the theme that will guide your most successful year yet.

In this episode, we discuss:

• Why 2025 felt like a year of transformation and uncertainty for so many spa owners

• How choosing a word of the year creates focus and clarity in business

• Why entrepreneurship is your greatest personal development teacher (besides kids)

• How to honor yourself while serving your clients and team at the highest level

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About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.