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SME Season: Sorting personal money while starting a business

SME Season: Sorting personal money while starting a business

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On this edition of How to be a CEO, we’re talking to Octopus Money CEO Ruth Handcock to get tips on sorting out your finances when you’re trying to start a business. In this episode, we're talking about:


  • Why people think they’re bad with money, but many aren’t any worse than others
  • Why the cost of living crisis “feels like it’s got worse” for many people
  • How to sort your personal finances and start a business at the same time
  • Why there are fewer start-ups founded by working class people
  • Why you should take your credit card details off Amazon
  • Why talking about money is so important
  • Why Ruth took the job as CEO of Octopus Money, and what she thinks the job really is
  • What she did on day one and how the job’s changed since then
  • The value of offering financial advice as a workplace benefit


Ruth will also be appearing at the Watercooler Event, which is being held alongside the Evening Standard’s SME Expo at Excel London on the 23rd and 24th of April. Tickets are free. Click the links to find out more.


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