Filmed On: 21st June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode, I was joined by Nick LeRoy (owner of SEOJobs.com), Andy Cook, Alexis Wilkie, and Kyle Blake.We explored everything going on in the digital marketing job market right now - from the rise of AI and how it’s reshaping roles, to current hiring trends, must-have skills, CV tips, and what recruiters are really looking for. We also looked ahead at what the future of digital marketing jobs might look like over the next few years.Just a quick note: all views shared were personal opinions, not those of the companies the guests work for.About Our Guests -Kyle Blake (Current Role: Organic Performance Recruitment Consultant at Herd Digital) - https://www.linkedin.com/in/kyle-kb-blake/Alexis Wilkie (Current Role: Associate Director at Herd Digital) - https://www.linkedin.com/in/alexiswilkie/Nick LeRoy (Current Role: Independent SEO Consultant & Owner of SEOJobs.com) - https://www.linkedin.com/in/nickleroyseo/Andy Cook (Current Role: Business Director at Michael Page) - https://www.linkedin.com/in/andymichaelcook/https://www.searchwithsean.com/

I asked 52 SEO professionals to share their thoughts on the latest developments in search - what they’re focusing on, what they’re leaving behind, and where they see the future heading.Related blog - https://www.searchwithsean.com/post/navigating-seo-ai-in-2025-trends-tools-and-the-future-survey-results

NotebookLM conversation - https://notebooklm.google.com/notebook/8c0191ca-c323-4ba9-957f-3169c3272a30/audioQuestions asked includes: - Which Emerging Platforms Or Tools Are You Currently Paying The Most Attention To?- What’s One AI-Powered Tool That Has Genuinely Changed Your Workflow – And How?- How Are You Adapting Your SEO And Content Strategy To Reflect Changing User Behaviour And Search Intent?- Which Online Channels Are You Prioritising For Reaching And Analysing Your Audience In 2025?- What’s Your Take On The Current Relevance Of Traditional Ranking Factors ?- Are Backlinks Still As Valuable As They Used To Be? Why Or Why Not?- How Important Are Core Web Vitals In Ranking Today Compared To Other SEO Factors?- Which Part Of SEO Do You Think Will Change The Most Over The Next 12 Months?- Which SEO Skills Are Becoming Less Relevant — And Which Should Professionals Focus On Instead?- Do You Trust Google More Or Less As An SEO Professional in 2025 — And What Has Influenced That Change? - As Search Evolves In The Next Few Years - Especially With AI And Zero-Click Results - How Do You Think The Role Of Websites Will Change, If At All?- What’s Your Biggest Concern About AI In Marketing Or Search?- If You Could Give One Piece Of Advice To Digital Marketers Navigating 2025, What Would It Be?

Key trends this episode:

- AI’s growing role in reshaping search, with Google prioritising its own features over external traffic.

- OpenAI’s image tool hits 1M users in an hour, while new tools like Gemini and Bing Copilot push interactivity further.

- AI’s impact on jobs, with Shopify and DeepMind raising serious questions about the future of work.

- The UK rolls out AI lessons for 6-year-olds, and a whistleblower warns about AI safety at Google.Video Links -SEO Survey - https://forms.gle/yKKERfy9nA1Uuh3d8Chat With Jamie D'Alessandro - https://www.youtube.com/watch?v=nUmB0_u8vzsLily Ray Interview - https://tinyurl.com/4xfx6nvwMoz Whiteboard - https://tinyurl.com/yf9nc2hmInsideAI Video - https://tinyurl.com/2avxbbjjSEO Office Hours - https://tinyurl.com/yzyybse5AI Not Replacing Search - https://shorturl.at/tZAfpSearch Web On Claude - https://shorturl.at/XE2qIMarch Core Update - https://shorturl.at/2gi2y & https://shorturl.at/kuz3eSearch Console API - https://www.seroundtable.com/google-search-console-api-24-hour-view-39103.htmlA Necessary Evil - https://rb.gy/9m60a8 & https://rb.gy/vnkrtlOpenAI Image Generation - https://rb.gy/tshq2tChatGPT Adds New Users - https://www.independent.co.uk/tech/chatgpt-ai-image-openai-studio-ghibli-b2726538.htmlJoe Rogan - https://www.youtube.com/watch?v=bMsJHjtS5Do&t=3906sTony Blair's Thinktank - https://www.theguardian.com/technology/2025/apr/02/uk-ai-copyright-laws-transatlantic-tony-blair-thinktankE-E-A-T On Web Pages - https://rb.gy/fz81jaGemini's Real Time AI - https://n9.cl/cg5d1gSmall Robots Orders Others - https://news.sky.com/video/small-robot-orders-others-to-come-home-with-him-in-bizarre-ai-incident-13261004Britney Muller Post - https://n9.cl/7aee6SEO Job Report - https://www.seojobs.com/community/seo-job-report/Human Like Robot At Work - https://news.sky.com/story/meet-the-human-like-robot-on-its-first-day-of-work-13331516Amanda Walls Post - https://n9.cl/66087Perplexity Shopping - https://n9.cl/s8d3aHomepage 404 Redirects - https://www.searchenginejournal.com/googles-martin-splitt-warns-against-redirecting-404s-to-homepage/541549/Google Search Survey - https://searchengineland.com/google-search-less-useful-survey-452700Danny Sullivan On AIOs - https://n9.cl/yn64zOpenAI Academy - https://academy.openai.com/Wikipedia Tool - https://detailed.com/wiki/Ahrefs Google Article - https://ahrefs.com/blog/google-looking-out-for-number-one/Google Discover Post - https://n9.cl/b3p64H&M AI Models - https://www.linkedin.com/news/story/hm-to-use-ai-model-twins-6356860/https://istiktokasearchengine.com/Javascript Loaded Images - https://n9.cl/be8k4Whistleblower News Nation Video - https://www.youtube.com/watch?v=9aJCWS7K4SE&rco=1Whistleblower Parents On Podcast - https://www.youtube.com/watch?v=onF2Bz-njNcLinkedIn Founder On AI - https://www.youtube.com/watch?v=ZE1AjTnsubIGoogle Deepmind AGI Plan - https://n9.cl/ez52ymGoogle AGI Paper - https://storage.googleapis.com/deepmind-media/DeepMind.com/Blog/evaluating-potential-cybersecurity-threats-of-advanced-ai/An_Approach_to_Technical_AGI_Safety_Apr_2025.pdfAI Drug Development - https://www.independent.co.uk/news/health/scientists-experts-institute-of-cancer-research-london-patients-b2718011.htmlBing Webmaster Copilot Feature - https://n9.cl/fsfv1uChildren Learning AI - https://fortune.com/2025/03/10/china-school-children-ai-deepseek-liang-wengfeng-estonia-uk-america-south-korea/AI Battlefield Robots - https://www.telegraph.co.uk/news/2025/04/08/hi-tech-battlefield-robotics-drones-britain-ai-defence/#:~:text=The%20latest%20AI%2Dpowered%20battlefield,be%20used%20on%20the%20battlefield.Shopify CEO About AI - https://n9.cl/64le0Google Discover On Desktop - https://searchengineland.com/google-to-expand-discover-googles-desktop-homepage-454155Mo Gawdat On AI - https://www.youtube.com/watch?si=uHuy02ZI6bpqSAaA&v=RiN33qvoDo0&feature=youtu.be