From Seashells to Success: Jon Cerf on Scaling a Fitness Business | Legacy Unscripted

Join host Russ Katzman on this episode of Legacy Unscripted as he sits down with Jon Cerf, CEO and founder of Core Progression, to dive deep into his inspiring entrepreneurial journey. From selling seashells as a child to building a thriving fitness empire, Jon shares invaluable lessons on leadership, scaling a business, hiring the right team, and using real estate strategically.

If you’re an aspiring entrepreneur, fitness business owner, or someone looking to level up your leadership and problem-solving skills, this conversation is packed with actionable insights. Learn how Jon navigated the challenges of transitioning from personal trainer to CEO, the importance of continuous learning, and how to trade up problems for bigger opportunities.

Key Takeaways:
✅ How Jon started his entrepreneurial journey young
✅ Strategies for scaling a fitness business successfully
✅ Identifying and targeting the right market
✅ Hiring and building a high-performing team
✅ Lessons learned from mistakes
✅ The role of business education in leadership growth
✅ Using real estate as a business strategy
✅ The importance of continuous evolution for long-term success

Chapters:
00:00 – The Entrepreneurial Journey Begins
02:58 – Scaling a Fitness Business
06:43 – Identifying Target Markets
10:16 – Transitioning from Trainer to CEO
12:31 – Hiring and Team Dynamics
16:19 – Learning from Mistakes
20:05 – The Importance of Business Education
24:29 – Real Estate as a Business Strategy
30:14 – Trading Up Problems
33:07 – Lessons for the Future

Sound Bites:

“I was just choppy.”

“I grew up in Colorado.”

“It’s all work.”

Whether you’re looking to grow your business, sharpen your leadership skills, or learn from a successful entrepreneur’s journey, this episode of Legacy Unscripted is a must-watch.

Keywords: entrepreneurship, fitness business, scaling, leadership, real estate, personal training, business education, hiring, team dynamics, problem-solving

I hope you enjoy this episode!
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– Russ and the Legacy, Unscripted! podcast team

Connect with Russ on LinkedIn:https://www.linkedin.com/in/business-coach-florida/
Visit the Progenyc website here: http://www.progenycc.com/
Get in touch with Russ: russ@progenycc.com

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Legacy, Unscripted! hosted by Russ is a no-filter conversation about the legacies we’re building every day - whether we realize it or not. This podcast dives into how entrepreneurs, leaders, and everyday difference-makers live intentionally, overcome obstacles, and shape their impact on others. With raw stories, honest reflections, and practical insights, Legacy, Unscripted! invites you to reflect on your values, your purpose, and the mark you’re leaving on the world.