S3Ep04: Gender Stereotypes in Ads
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S3Ep04: Gender Stereotypes in Ads
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About this listen
Why do some people consider ads "harmful?" Part of it has to do with the amazing power they have to perpetuate stereotypes. When stereotypes become powerful, they become expectations; when expectations get out of hand, they become demands. Advertising uses cultural stereotypes to deliver messages and makes the entire system stronger.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.