What’s up, good fam, Iggy here.

In this episode of The Boardroom Podcast me and Tikis get real about why most entrepreneurs struggle to generate leads and scale their business.

Everybody wants to blame ads, platforms, or budgets but the truth is most people have weak offers and poor positioning.

We break down why the businesses crushing it with Charlie have clear marketing, strong demand generation, and founders who understand sales, while the ones that stall usually treat ads like organic posts and wonder why nothing sticks.

Organic sales can fool you into thinking your offer is solid, but paid traffic exposes the truth. If your offer is not clear, not unique, and not solving a painful problem, no amount of content or ad spend will save you.

We go deep on the three levels of trust every buyer must cross before they ever give you money, and why hitting a nine or ten in those areas is what actually closes deals.

We talk about what makes someone an attractive character in their market and why it has nothing to do with being perfect looking and everything to do with being relatable, credible, and able to speak your audience’s language.

We also share stories from real brand audits where we had to tell founders point blank that they were the problem.

Some people cried, some got offended, but the ones who listened and made changes turned around and built seven-figure businesses. That is the power of clear messaging, strong positioning, and the right face leading your brand.

If you are wondering why your ads are not working or why your funnel is stalling this episode is the reality check you need.

It will sting, but it will also give you the clarity to fix your offer, become the attractive character your audience actually responds to, and stop wasting money trying to shortcut the process.

If you want us to do an audit on your brand and give you the raw truth, comment AUDIT on the comment section.

We will tear it down, build it back up, and show you exactly what needs to change.

This one is straight talk, no sugarcoating, and full of lessons that can save you from burning months and thousands of dollars.

▶️ Watch the full episode of The Boardroom Podcast on my YouTube channel: https://youtu.be/e-vqaSstPaU

See omnystudio.com/listener for privacy information.