Every marketer has lived through a project that started smoothly and ended sideways.

In this episode, co-hosts Jack Ferguson and Ben Reeves discuss scope creep. They share war stories, practical scoping habits, and mindsets that keep you sane when a client says, “Can we just add one more thing?”

If you deal with unclear briefs, have underquoted projects before, or work with clients who expect magical turnarounds, this one’s for you.

On this episode:

• Jack shares how instant quotes backfire when clients haven’t done discovery
• Ben shares a story of a national retailer who cut retainers from 100 hours to 30, and what broke first
• How Ben dealt with a client who ignored hours, then blamed output
• Jack shares a story of a prospect who wanted a full brand refresh price “on the spot”
• Why marketers should document everything, even internal emails and sign-offs
• How to protect your boundaries without sounding defensive

And

• Why sometimes letting a client learn the hard way is the most strategic move you can make

Your co-hosts:

- Jack Ferguson is an evidence based brand strategist

- Ben Reeves is an experienced ecommerce strategist

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Find Ben on LinkedIn here: https://www.linkedin.com/in/benreevesco/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson