Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day.

Though not only was it loved by millions, but it's also a case study in superb branding.

In particular, its theme song is the perfect distinctive brand asset.

In this episode we break this down and discuss why.

Evidence-based brand strategist Jack Ferguson is your host.

He discusses:

• How “I’ll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 years
• How the song’s composers capitalised on the song’s initial interest
• The compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconic
• How to recognise “Friends potential" in other brands (with examples)
• How to design your own brand promotional flywheel, inspired by this Friends case study

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

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Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson