In this episode, Salem Najjar, founder and CEO of SERVE Hospitality Group, shares his journey from accounting to becoming a successful multi-unit franchisee in the hospitality industry.

He discusses the importance of understanding financials, choosing the right franchise partner, and the challenges of scaling a restaurant business.

Salem emphasizes the significance of key performance indicators (KPIs) in managing restaurant operations and offers insights into navigating labor and food cost challenges. He concludes with his vision for the future of SERVE Hospitality, focusing on continuous improvement and creating a positive work culture.

• Understanding financials is crucial for business success.
• Choosing the right franchise partner is essential.
• The first restaurant is often the hardest to open.
• KPIs help in tracking business performance effectively.
• Labor and food costs are significant challenges in the industry.
• Building a strong infrastructure is key to scaling.
• Continuous improvement is vital for growth.
• Creating a positive work culture attracts talent.
• Networking and mentorship are important for growth.
• Franchising offers scalability in the hospitality sector.

00:00 From CPA to Franchise Investor 03:05 From Accounting to Franchise Ownership 07:07 Bootstrap Entrepreneur's Journey 11:17 Choosing a Standout, Proud Business 15:02 Scaling From Single to Multi-Unit 16:27 "Bamboo Tree Growth Metaphor" 19:52 Track Expenses Accurately for Success 24:12 Entrepreneurial Journey from Smoothies to Coffee 27:42 Pricing Strategy: Balancing Art and Science 30:12 Future Vision for SERVE Hospitality Group