In this lively and thought-provoking conversation, Cristina is joined by Luke Beckley – Picasso Award winner, mentor, and expert in data compliance, data intelligence and AI 🎉 Together, they dive into one of the biggest misconceptions organisations still have about GDPR and data protection. Why do so many businesses focus almost entirely on cybersecurity, while overlooking data quality, culture, lawful basis, training and risk management? And why is “data protection” still seen as a tick-box exercise rather than a powerful framework for doing data properly? Luke and Cristina break it all down in plain language, sharing real-world examples, plenty of laughs, and some strong opinions along the way. They talk about why good data foundations matter more than shiny tools, how poor data costs organisations money in the long run, and why GDPR should be embraced as a structure that enables innovation – not blocks it. They also explore the growing risks around AI, automation and employee behaviour, and why training, awareness and data intelligence are just as important as technical security measures. If you work with data, lead a business, or just want to understand how to use data more intelligently (and compliantly), this episode is packed with insight, honesty and practical takeaways. 👉 Plus, Luke and Cristina share details about an upcoming free webinar you won’t want to miss. Don’t forget to like, subscribe, and keep an eye out for the webinar announcement!

#DataProtection#GDPR#DataCompliance#DataGovernance#DataQuality#DataCulture#DataIntelligence#CyberSecurity#whysuchafuss