S2 E14: New Year, New You BS: Why January Reinvention Sets Founders Up to Fail
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S2 E14: New Year, New You BS: Why January Reinvention Sets Founders Up to Fail
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About this listen
Every January, we’re told the same thing: New year, new you.
New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.
But what if that idea is actually setting people up to fail?
In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.
We look at:
- why January motivation fades so quickly
- the psychology behind failed resolutions
- how all-or-nothing thinking creates burnout
- why founders feel this pressure more intensely than most
- and what actually works instead if you want sustainable progress
This isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.
If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.
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