S2 E10: Greenwashing BS: How Fake Sustainability Is Ruining Real Progress
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S2 E10: Greenwashing BS: How Fake Sustainability Is Ruining Real Progress
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About this listen
Everyone’s suddenly “saving the planet.”
Every brand’s “eco-friendly.” Every campaign has a leaf on it.
And every company wants you to believe they care.
But the truth is: most of them don’t.
In this episode, I’m sniffing out the bullsh*t around greenwashing - how brands fake sustainability for PR, profit, or credibility, and how it’s quietly damaging the real progress we need.
We’ll talk about:
🌿 The signs of greenwashing and how to spot them
💰 Why fake sustainability marketing hurts genuine brands
🫢 The rise of greenhushing - why good companies are staying silent
🤝 How to find real purpose-driven businesses worth working with
🔥 And what you can actually do if you do care about making a difference
Because sustainability shouldn’t be a marketing campaign - it should be a commitment.