S10E06: Brand Truth, Not Brand Spin cover art

S10E06: Brand Truth, Not Brand Spin

S10E06: Brand Truth, Not Brand Spin

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Summary

 In this episode, VIP guest William Espey, the creative visionary behind Chipotle, joins us to talk about why authentic brands win, how values shape culture, and why brand truth always beats brand spin. If you want to build a brand people actually trust, this conversation is a must-listen.
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