S10: E2 Isn't it Lovely to Live a Sweet Life? with Jessica Merchant of How Sweet Eats cover art

S10: E2 Isn't it Lovely to Live a Sweet Life? with Jessica Merchant of How Sweet Eats

S10: E2 Isn't it Lovely to Live a Sweet Life? with Jessica Merchant of How Sweet Eats

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 This episode is brought to you by Flyboy Donuts! Flyboy Donuts is a Sioux Falls-based family-owned donut shop with 4 locations in Sioux Falls featuring a variety of fresh donuts and rolls daily. Use code Lovely20 now through February 6, 2024 when you order online at flyboydonuts.com to get 20% off all orders over $20. TW: This episode contains a reference to miscarriage. How sweet it is for Tracy and Rachel to be joined by bestselling cookbook author and creator of the wildly popular blog How Sweet Eats, Jessica Merchant! In this vibrant conversation, Jessica explores the ways she has maintained a consistent, authentic voice in her work, as well as the keys to honoring and protecting her creativity and passion through a framework of boundaries and structured routine. Jessica and Tracy consider the evolution of a brand and the creation and marketing of content through an ever-expanding number of platforms; Rachel and Jessica discuss the finer points of connecting with readers and followers - and the surprising ways Jessica has provided comfort and nurturing outside of her delicious recipes. Rachel and Tracy convince Jessica to add South Dakota as a stop on her next book tour before the conversation unapologetically transforms into an impromptu book club meeting. Episode Mentions: Jessica Merchant’s Website: https://www.howsweeteats.com/ Jessica Merchant’s Instagram: https://www.instagram.com/howsweeteats/ Jessica Merchant’s Facebook: https://www.facebook.com/howsweeteats Seriously Delish: 150 Recipes for People Who Totally Love Food by Jessica Merchant https://amzn.to/3OqItjo The Pretty Dish: More than 150 Everyday Recipes and 50 Beauty DIYs to Nourish Your Body Inside and Out: A Cookbook by Jessica Merchant https://amzn.to/4biW9a2 Everyday Dinners: Real-Life Recipes to Set Your Family Up for a Week of Success: A Cookbook by Jessica Merchant https://amzn.to/4blayTm Block scheduling Here’s to Us by Elin Hilderbrand: https://amzn.to/47ZwwIs How Sweet Eats & Eli Hilderbrand Collaboration: https://www.howsweeteats.com/2016/06/exciting-news-a-collaboration-with-elin-hilderbrand/ Winter Street series by Elin Hilderbrand: https://amzn.to/4bdZ2ch The Pioneer Woman https://www.thepioneerwoman.com/ The Secret https://amzn.to/3vVwjZI What Are You Loving: Jessica: Page the Shop Kindle covers https://www.instagram.com/page.theshop/ Kindle Oasis https://amzn.to/3SiIIhJ Rachel: The Sentence by Louise Erdrich; https://amzn.to/3SlEJkE Birchbark Books https://birchbarkbooks.com/; Arizona Goat Yoga https://goatyoga.com/ Tracy: The Skinny Confidential Him + Her Show Episode 648: Dr. Michael Gervais https://tscpodcast.com/episodes/dr-michael-gervais/ The First Rule of Mastery: Stop Worrying about What People Think of You by Dr. Michael Gervais https://amzn.to/3OlZ8Vs

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