S1 Ep4 | The Birth of SponCon cover art

S1 Ep4 | The Birth of SponCon

S1 Ep4 | The Birth of SponCon

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The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s. Learn more about your ad choices. Visit megaphone.fm/adchoices
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.