S1, EP4 - Navigating The Ghost of Cultures Past cover art

S1, EP4 - Navigating The Ghost of Cultures Past

S1, EP4 - Navigating The Ghost of Cultures Past

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In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews Tariq Hassan, one of the industry’s most recognized marketing leaders, on how legacy culture impacts modern organizations. With over two decades of global marketing, communications, and brand leadership — including leading marketing at McDonald’s USA — Hassan shares practical insights on navigating change and building brands that stay relevant.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.