S1 #23: The 3 Website Gaps Costing You Money
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S1 #23: The 3 Website Gaps Costing You Money
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Summary
Is Your Website Actually Doing Its Job?
You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money.
In this episode, you'll learn:
- The "who is this for?" gap: why vague, flowery homepage copy is driving warm leads away, and what to say instead
- The "what happens next?" gap: the difference between a call to action that just exists and one that actually converts
- The "why you?" gap: how to position yourself so referrals landing on your website immediately know you're the right person
Not sure if your website is doing its job? That's why created the Website Copy Audit. Get a clear, specific breakdown of what's working, what's confusing visitors, and what to change: lindsaysmithcreative.ca/audit
This episode was mixed and edited by Cardinal Studio.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.