S1 #21: Send the Damn Email With Shannon Vonderach
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S1 #21: Send the Damn Email With Shannon Vonderach
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Summary
Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.
In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death.
In this episode:
- Why you already know what to write (you're just looking at it wrong)
- The mindset shift that makes email feel less like a corporate broadcast and more like a text to a friend
- What to do when you've ghosted your list for months and why you don't need to apologize
- How to handle unsubscribes without spiraling
- Why email gives you something social media never can
- The consent question: what you need to know before you start emailing your list (especially in Canada)
Connect with Shannon:
Instagram: @mrs.vondy
Threads @mrs.vondy
Program: The Email Club
Freebie: 10 Ways To Unboring Your Emails
This episode was mixed and edited by Cardinal Studio.
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