S1 #18: The 3 Types Of Emails Every Small Business Owner Needs
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S1 #18: The 3 Types Of Emails Every Small Business Owner Needs
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Narrated by:
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Summary
In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:
- Nurture emails (relationship-building and storytelling)
- Sales emails (yes, you’re allowed to sell)
- Newsletters (and why they are not the same thing as email marketing)
If you’ve been:
- Second-guessing your drafts
- Letting emails sit unsent
- Trying to cram nurturing, selling, and updates into one message
- Avoiding email because it feels overwhelming
This episode will help you simplify your approach and stop overthinking it.
You’ll learn:
- The real purpose of a nurture email (and why they don’t have to be long)
- How storytelling makes your emails memorable
- What makes a sales email clear instead of cringey
- Why newsletters are a very specific format (and not always necessary)
- How to repurpose social media content into email
You’re not bad at email. You’ve just been asking one email to do too much.
This episode was mixed and edited by Cardinal Studio.
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