S01E03 - Bruce Craig
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S01E03 - Bruce Craig
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About this listen
In this episode, Adam chats with Bruce Craig about his transition from architect to fitness innovator. Bruce shares insights into his experience with the "Lord of the Fries" vegan franchise, the rise of virtual reality in fitness, and the gamified VR workout program, XOR. They discuss the growing impact of tech on fitness, the potential for virtual physiotherapy, and how VR can boost motivation through gamification. Plus, they dive into the challenges of a high-tech fitness world and the changing landscape of nutrition, all while sparking a few laughs.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.