Hey y’all—welcome back to Dirt Diaries. Today I’m joined by someone who has her boots firmly planted in both the fields and the financials of legacy farming.

Jenny Weg is raising her daughters on the same land her family has worked for generations in Ocheyedan, Iowa. She’s also a digital strategist by day, a farmhouse renovator by night, an ag and finance influencer online, and the creative force behind “Rooted in Wealth,” where she helps rural families build better financial futures.

In this conversation, Jenny and I talk about the realities of family farming—succession planning, balancing work and motherhood, and the role of faith and resilience when times get tough. We also dive into her use of social media to educate and connect, why financial planning is so critical in ag, and how she’s championing women to step confidently into leadership roles on the farm and beyond.

She’s funny, honest, and full of practical wisdom that comes straight from lived experience.

Let’s get dirty with Jenny.

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