In this episode of the Rooted in Seed podcast, Shannon Kubik interviews her husband, Trent Kubik, about his journey in the seed industry. Trent shares his early influences growing up on a family farm in South Dakota, his career path from internships to becoming a district sales manager, and eventually owning his own seed dealership, Elevate Agronomics. The conversation delves into the importance of local dealers, the challenges of seed pricing, the future of crop diversity, and the impact of technology on farming practices. Trent also reflects on the mentors who shaped his career and shares his thoughts on the evolving landscape of the seed industry.

KEY TAKEAWAYS

• Trent's passion for agriculture began in childhood on a family farm.
• The importance of local dealers in the seed industry.
• Transitioning from a corporate role to owning a seed dealership.
• The impact of technology on farming practices and seed sales.
• The significance of crop diversity in farming.
• Challenges faced in the seed pricing model.
• The role of mentorship in shaping a career in agriculture.
• The evolution of farming practices over the years.
• The importance of understanding local farming needs.
• The future of the seed industry hinges on market demands.

In this episode of the Rooted in Seed podcast, host Shannon Kubik interviews Justin Krell, a seasoned professional in the seed industry. Justin shares his journey from growing up on a dairy farm to becoming a technical agronomist and now working in corn genetics licensing. The conversation covers various topics including the balance between farming and career, the transition to modern farming practices, the importance of seed selection, and the challenges of industry consolidation. Justin emphasizes the significance of relationships in the industry, the role of agronomists as counselors, and the impact of technology on farming practices. He also reflects on his career milestones, the lessons learned from product failures, and the legacy he hopes to leave in the seed industry.

KEY TAKEAWAYS

• Seed has been a lifelong passion for Justin Krell.
• The importance of balancing career and farming life.
• Transitioning to modern farming practices is becoming more mainstream.
• Managing change in farming practices requires patience and understanding.
• Handling crop failures involves strong customer relationships.
• Agronomists often serve as counselors to farmers.
• Seed selection is crucial for successful farming.
• The evolution of information access has changed the seed industry.
• Current roles in corn genetics licensing involve promoting products to seed companies.
• Positive changes in the seed industry include advancements in technology and traits.