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Rolling For Revenue

Rolling For Revenue

By: casey washack
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About this listen

The Rolling For Revenue Podcast is for jiu-jitsu school owners who are world-class on the mats, but tired of feeling like white belts in business.

Hosted by Casey Washack, black belt, gym owner, and author of Rolling For Revenue, this podcast breaks down the exact systems, strategies, and mindset shifts needed to build a profitable, sustainable jiu-jitsu academy, without burning out or selling out your values.

Each episode bridges the gap between passion and profit, pulling real-world lessons from over two decades in the fitness and martial arts industry. You’ll learn how to:

  • Increase revenue without relying on constant discounts
  • Improve retention and build a culture families stay in for years
  • Create simple marketing systems that actually work
  • Structure offers, pricing, and programs that support your lifestyle
  • Stop trading endless hours for limited income

This isn’t theory. It’s battle-tested business wisdom designed specifically for jiu-jitsu school owners who want freedom, impact, and longevity.

If you believe money is a scorecard for lives changed, and you want a business that supports your family, your students, and your future, this podcast is for you.

New episodes weekly.
Build the academy you’re proud of.
Roll for revenue on purpose.

2026 casey washack Economics Leadership Management & Leadership
Episodes
  • Nike or Walmart? How Your School's Environment Sets Your Price

    Nike or Walmart? How Your School's Environment Sets Your Price
    Apr 28 2026

    The conversation explores the impact of branding and perception on consumer behavior, as well as the importance of creating a high-value environment in business. It delves into the significance of brand identity and the influence of environment on the perceived value of products and services.

    Takeaways

    • Branding and perception
    • Creating a high-value environment

    Chapters

    • 00:00 Branding and Perception
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    16 mins
  • What Do You Actually Want From Your School?

    What Do You Actually Want From Your School?
    Apr 24 2026

    The conversation delves into the importance of clarity and purpose in business, using a powerful parable to illustrate the concept. It emphasizes the significance of knowing the destination and creating a roadmap to achieve business goals.

    Takeaways

    • Clarity of purpose is essential
    • Knowing the destination is crucial

    Chapters

    • 00:00 The Business Parable
    • 12:29 Creating a Roadmap
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    13 mins
  • Why Trying to Sell to Everybody Is Killing Your Gym’s Success

    Why Trying to Sell to Everybody Is Killing Your Gym’s Success
    Apr 21 2026

    The podcast episode discusses the importance of identifying the perfect client and understanding the target market for a business. It emphasizes the need to align staff perspectives and target families and non-competitors. The episode concludes with an exercise to identify the perfect client and align the team with the mission.

    Takeaways

    • Identifying the perfect client
    • Understanding the target market

    Chapters

    • 00:00 Introduction to Rolling for Revenue Podcast
    • 06:13 Aligning Staff Perspectives
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    13 mins
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