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Rick & Rick Rule the World

Rick & Rick Rule the World

By: Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture
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 Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-worldAll rights reserved Economics
Episodes
  • 🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More

    🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More
    Mar 1 2026
    🎬 From “Avengers: Doomsday” to “Good Luck, Have Fun, Don’t Die” and beyond, the Ricks look at the 10 most anticipated movies of 2026. Plus: Executives rank the top 5 marketing channels with the best ROI, Kellogg’s Tony the Tiger gets a rebrand, Burger King puts customer feedback front and center, and more. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 😱 Is 2026 the Year of Horror at the cineplex? 👹 Clayface: “The Substance” comes to Gotham City? 🕸️ Spider-Man: “Brand New Day”–or “Forget Me Not”? 🦸‍♀️ Supergirl: The Girl of Steel vs. Sheriff Lobo? 🌍 Disclosure Day: Emily’s Blunt about ETs 🧙‍♀️ “They Will Kill You,” not Zazzi Beetz 🧛🏿 Is Blade rising from the dead (again)? 🧟‍♀️ Do you want your “Mummy”? 🚀 Grogu and Pedro space out 🐯 Tony the Tiger: Frosted Fury? 💰 5 top marketing channels for ROI 🍔 BK serves up a new way to give feedback Approximately 20 min and 30 secs. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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    21 mins
  • 🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall

    🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall
    Feb 16 2026
    📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 🌉 A bittersweet Super Bowl for the Ricks (at 01:20) 🐕 Do the Ricks have dogs in this hunt? (01:44) 💰 Big game, big costs: $10 million per 30 seconds (02:36) 💩 Where Will Shat on Super Bowl Sunday (04:30) ⛷️ Michelob Ultra meets Bob from every movie (07:00) 🐇 Bad Bunny made how much (…or rather, how little?) (08:14) 🦅 A horse, a bird, and milestone birthdays (09:07) 🧑‍🍳 Sabrina Carpenter builds her perfect man (10:35) 🦾 A Fembot, a Brobot, and AI as a badge of honor (12:22) 💍 Peyton Manning and a hilltop wedding gone wrong (13:22) 🦖 Xfinity fields a pair of head-scratchers (14:45) 🥤 The Cola Wars get icy in a blind taste test (17:40) 🪒 Weird & weirder: backflips and … singing hairballs (19:30) 🏆 How Taika Waititi won the Super Bowl (20:35) 🎈 Are AI brands partying like it’s 1999? (20:51) Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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    22 mins
  • 🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More

    🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More
    Feb 6 2026
    📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t end well. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE: 🏰 From Europe & the UK, with Love 🥶 Cold-Weather Glow-Up: Glühwein Memories 🏆 Forget “Eve,” “Sinners’” Oscar Noms Have Bite ☢️ Apocalypse Wow: Amazon Prime’s “Fallout” 💀Ralph Feins has a Bone to Pick 📺 Enter: “Stranger Things” and the Conformity Gate 🤖 Blink of AI: Svedka Vodka’s Fembot & BroBot 🥔 Pringles Hopes the Pop Don’t Stop 🏈 That Super Bowl Spot Is Just for Starters 🎤 Low A-Peel? Instacart Goes “Bananas” 👩🏽‍💼 NVIDIA Gets Its First Chief Marketing Officer 🏪 Digital, AI on the Rise: IAB’s 2026 Ad Spend Outlook 🔮 How to Make Bank in the Predictions Markets 🎸 Ham Touching Ham: Andy Samberg as Neil Diamond 🫟 “Whispers of Tranquility” - Pantone’s Color of the Year 2026 Approximately 27 minutes, 30 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.
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    27 mins
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